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Cem Bulut

What do you spend the most on as an early stage SaaS startup?

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Hello all! As a pre-Series A SaaS startup, what should you allocate the most of your budget? Is it best to focus on Marketing, Community or should Product Development be the first priority at this scale? Do you have any benchmarks such as 20% of your total spending would go to Marketing at this level? Thanks!
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Aruna Chawla (she/her)
60% product + 15% employee satisfaction/rewards + 25% growth and brand. This is intentional because we want to unlock virality at a certain stage. For that to happen, we want to use pull instead of push marketing.
Cem Bulut
@arunachawla People is definitely an important part of the equation. In terms of product/growth balance, this seems reasonable to avoid spending your money with low ROI and lose potential customers. Thank you!
Aruna Chawla (she/her)
@cem_bulut 100%. I think it's critical to test at this stage instead of running after vanity metrics. Once you find what works, hit the pedal :)
David Tedaldi
Ping pong tables and beanbags :D Jokes aside, as an early stage SaaS (soon to launch on Product Hunt BTW) we focused and keep focusing mostly on finding and increasing product market fit. For sure, that entails a lot of product and product experiments, but also a few small marketing experiments. I'm of the idea that before you invest heavily on top of the funnel you need to make sure your funnel isn't too leaky. For us there isn't really a rule of thumb we are following (e.g., a fixed percentage a month), rather we stay close to the data and keep iterating, when something works, we double down, as much on the product as we do in marketing.
Cem Bulut
@david_tedaldi1 Ping pong tables and beanbags sound much more fun 😁 But data and agility seems to be critical while external benchmarks should not be seen as laws. That's a good point, thank you!
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