What makes you click into a Product Hunt launch?
There are so many launches on Product Hunt every day. How do you decide which ones are worth clicking into?
What’s your #1 filter or shortcut?
Is it:
• the name or tagline
• the thumbnail
• whether it’s relevant to your work
• or just whether it feels instantly clear?
ps1: Not sure? Open this week’s PH leaderboard and see which launch makes you stop and click first, and why
ps2: This thread just got featured in today’s Product Hunt newsletter under "Click logic, revealed."!! 👀
ps3: Update as of Mar 15 (thanks for the 121 upvotes and 73 replies!)
A quick summary of the click logic shared in the thread:
Instant clarity (name + tagline) — 52%
Recognizable / relevant problem — 26%
Visual hook (thumbnail / screenshot) — 13%
Social proof (upvotes / engagement) — 9%
Interesting twist:
Several people said they actually skip launches starting with “AI…” unless the use case is extremely clear.Takeaway:
Most clicks happen in 2 sec when the product is instantly clear and obviously relevant.
Replies
Only been on PH for a few days but I already have a skip reflex. If I have to re-read the tagline to figure out what the product does, I move on. Same with AI in the name, I just scroll past at this point. What makes me click is an icon that stands out, a tagline where I immediately know it's for me, and a connection to something I already use or know. That last one gets me almost every time.
For me, it’s the tagline. If it grabs my interest in just one or two lines, I’m likely to click.
The tagline does it for me. If I have to read it twice to understand what the product does, I've already moved on.
The "AI..." fatigue point in your summary is real. We built an AI product ourselves and spent real time on how to describe it without leading with the word AI. The category is so crowded that "AI + category" tells you almost nothing anymore.
Instant clarity wins. Two seconds is generous.
I'm Narek, co-founder of PrometAI. We built an AI business planning platform trusted by 100,000+ founders worldwide. From idea validation to financial projections, we guide the whole journey. Relaunching on PH soon! Follow along if that sounds interesting. Let's connect!