I see this pattern all the time with creators and small teams (and lived it myself):

You start with Google Docs + Google Sheets because:

• they re free

• everyone knows how to use them

• we ll switch later when it gets serious

Fast forward a few months and suddenly you have:

This is more of a feedback for marketers who are trying to establish contact with bigger influencers.

Thanks to my experience from "both sides", I noticed certain patterns that could work better and satisfaction would be on both sides. :)

We all have that one tool - the unsung hero quietly doing its job and saving you hours every single week.

For me (no surprise ), it s @Clueso

There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.

I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?

I know this topic has been here a million times (and people will still ask me a few more times after that).

I personally see advantages in both cases, but maybe one more advantage when it comes to launching during the week.

Very briefly:

I have to admit I m a tragedy when it comes to being first at trying new technology or so which means I ve fallen for more scams and shady situations than I d like to count.

(At least I can warn my friends and family before they make the same mistakes, so that's the only advantage.)

I decided to share some best practices I regret not doing sooner: