Hey all!

I've worked in b2b marketing for years. It feels like the "playbook" is somewhat out of the window. Not that I ever followed it, but it's definitely a peculiar time.

Super curious what people are doing for b2b marketing/growth? Especially during 0-1 stage.

Working on a finance side AI tool, and one thing that surprised me: Stripe's invoice object doesn't have an "overdue" status at all. It only tells you "open" or "paid" overdue is something you have to derive yourself by checking if it's open and past its due date. If you build against the API assuming "overdue" is a real field, you'll confidently tell someone nothing is overdue when their business is full of unpaid invoices.

Feels like a small thing, but it's the kind of gap that's easy to miss until it actually costs someone money. Made me a lot more paranoid about assuming any third party API's status fields mean what they sound like they mean.

Curious if others building against Stripe/QuickBooks/accounting APIs have hit similar "the field name lies to you" surprises, feels like a common trap.

I noticed Product Hunt has started labeling some comments as AI generated.
I get why, but what happens when someone only uses AI to fix their English or clean up a sentence?
Does that make the comment less genuine, or does the actual opinion behind it matter more?
Curious where everyone stands on this.

If you are running a long sql query in Sql Server and internet connection resets, Will you program crash ? will you have to restart from beginning ? What if internet connection breaks again ?

So many indie makers launch like this:

• alone.

• no hype.

• no crew.

• no plan.

• just vibes.

They think it s noble. if it s good, people will notice.

But here s the problem:

Every "are you ready to launch" list I have read covers the product: it works, it has a landing page, it takes payments, it follows the guidelines.

Not one of them has a line for the only thing this place actually uses to tell people your post exists.

Hey PH

We just sold $300k+ in 60 days with @Pretty Prompt through a lifetime deal on AppSumo.

This shows you can build a company your way.

I think that the most affected by AI were:

creating content (text, photos, now video)

creating the code
simplifying the process via AI agents (e.g. agenda)