Wow, I just realized we only have a few weeks to go till the end of the year For me, I m just starting to prep and plan our content (and PH launch ) for the first quarter of 2024! What about you?
Early on, I measured success by daily signups. But once we monetized, watching paid users cancel hit totally differently.
The hardest part was realizing that adding quick features to our backlog won't fix most of these cancellations. People aren't leaving because a feature is missing they're leaving because the product isn't smoothly inti their existing habits.
For founders managing paid tiers: how do you adjust your roadmap to fix fundamental workflow friction?
I've heard varying opinions on this and have my own thoughts but I'd love to hear multiple sides of the argument from the community! While you're here, you can find me on twitter here: https://twitter.com/benlkatz
I ve noticed that the purpose of people on Product Hunt is always different. Of course, the vast majority want to become the Product of the Day, Week, Month, or Year (or win Kitty Awards).
However, some are there for the community and their success metrics may lie in something else (e.g. the number of discussions created and rated).
I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?
I remember the era when people on X started gossiping that this platform is dead. (IMO, they were just angry that some rules had changed and they weren't featured.)
I can speak for myself that, being here for more than 3 years, I have had many opportunities:
got free access to many tools or were sent physical products
had calls and touch with the members of the community and also the internal team, including the CEO
was encouraged to create a hackathon (last year)
recongition
there were also many missed opportunities from my side to hunt products
featuring in newsletter with 140k+ recipients strengthening my personal brand position
We wanted to build an AI-powered productivity assistant. Prior to development, we launched a simple email newsletter and landing page to collect leads. We promised daily emails with habit suggestions, which we coded in 5 days. (Check out Insumo 1.0 launch at my Profile) We obtained ~1000 organic leads with launching on Product Hunt, BetaList, and Reddit to generate interest. With the traction gained, we secured a pre-seed funding round from investors. With the funding we launched our iOS app, as our target audience and 80% of paying users are on iOS. We did Performance marketing on Facebook, Snapchat etc and brought in 25K+ more users. With paid traffic also resulting in organic traffic which bumped us to 35K users. We later started playing the SEO game, wrote content in various platforms and mostly on our website www.insumo.io. Kept creating content on social media, created podcasts called "Habit Talks" and kept talking with our active users which helped us to gain 10K users. Our focus was to acquire mostly free users, learn from their behavior and needs, and launch our AI-powered web app. Now We're preparing for the public beta launch of our web app.
