Wow, I just realized we only have a few weeks to go till the end of the year For me, I m just starting to prep and plan our content (and PH launch ) for the first quarter of 2024! What about you?
A credit balance turns every click into a purchase decision. That's the whole problem and it has nothing to do with the price being too high.
In a tool with several studios a video render costs roughly 40x an image. One credit unit spanning both means the user is doing arithmetic before every button, and the arithmetic gets worse as the balance drops. The first render feels free. The third one has a price tag on it. People stop long before the balance hits zero, and that shows up in your dashboard as low usage, never as a complaint about cost.
I've heard varying opinions on this and have my own thoughts but I'd love to hear multiple sides of the argument from the community! While you're here, you can find me on twitter here: https://twitter.com/benlkatz
I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?
Every founder update reads the same now. "excited to share," emoji bullets, fake vulnerability about the rollercoaster. doesn't matter if it's real or not, it all sounds identical.
Noticed this hard while hiring. read every dm myself for a growth role. most were obviously ai-generated, same tone, zero thought put in. the ones that stood out were rough, specific, clearly written by someone who actually looked at the problem first.
Think the same thing's eating founder credibility. people used to trust a post because it sounded like someone actually figured something out.
We wanted to build an AI-powered productivity assistant. Prior to development, we launched a simple email newsletter and landing page to collect leads. We promised daily emails with habit suggestions, which we coded in 5 days. (Check out Insumo 1.0 launch at my Profile) We obtained ~1000 organic leads with launching on Product Hunt, BetaList, and Reddit to generate interest. With the traction gained, we secured a pre-seed funding round from investors. With the funding we launched our iOS app, as our target audience and 80% of paying users are on iOS. We did Performance marketing on Facebook, Snapchat etc and brought in 25K+ more users. With paid traffic also resulting in organic traffic which bumped us to 35K users. We later started playing the SEO game, wrote content in various platforms and mostly on our website www.insumo.io. Kept creating content on social media, created podcasts called "Habit Talks" and kept talking with our active users which helped us to gain 10K users. Our focus was to acquire mostly free users, learn from their behavior and needs, and launch our AI-powered web app. Now We're preparing for the public beta launch of our web app.
