Setting up a new business is tough, but growing it is tougher! So, what s the hardest part of growing a startup? What difficulties can a entrepreneur face and how can he/she overcome it?
I m a solo indie hacker based in Paris, and fun fact I only started coding thanks to AI tools. I got inspired watching Marc Lou s videos on YouTube, picked up some tools, started building and tweeting.
I am currently working on an idea with my team. All of us have jobs and are in different locations(same time zones). We're are struggling with productivity because only two members are fully commited on building the product. The two of us came with up with the idea and we brought two members who shared interest and the vision of the idea. The two other guys will promise to do stuff and then not deliver on them. How do you motivate them to work without being intrusive to their time. And how do you make sure they not slack?
I've done this rodeo a few times now, and the pattern is almost comically predictable.
You spend weeks prepping. The day comes. You get a bump in traffic, a handful of signups, maybe a few hundred upvotes if you're lucky. You reply to every comment, you feel like you're finally "seen." Then day 3 hits and the graph flatlines. The notifications stop. The silence is deafening.
I've started to think the launch itself is almost a distraction from the actual problem: what do you do on day 4, 5, 6 when nobody is watching anymore? The launch is a performance. The post-launch is the business.
I've watched people chase the dopamine of another launch, another spike, another "we're live!" thread, instead of sitting in the boring, uncomfortable work of retention. And I've done it myself. It's an addiction. The spike feels like validation. The flatline feels like failure.
