Early on, marketing is just as important as building the product, especially if you want a successful launch.
Some say the fit in Product-Market Fit is really about marketing. I tend to agree. For me, when I founded my first company, I was more comfortable writing code than copywriting. When I started trying to sell the first product I developed, I realised just how much I didn t know about Go-To-Market (GTM) and marketing. I ve tried everything from cold outreach to reading all the books I could find. After my second company failed, I actually went back to being an operator and only took "business" roles to try and learn as much as possible from doing.
So, if you don t have an MBA or business background, how are you tackling this side of things?
Are you talking to mentors, reading books, taking online courses, using LLMs, or something else entirely?
We probably spend less time online during the weekend since we take a break from work and want to enjoy time with family and friends, go out, and relax. Understandably, fewer people are available to support our product over the weekend. Here are a few things that might help: Request follows for the "Notify Me" page well in advance. Use a more private email for notifications instead of a work email, as people are less likely to check work emails over the weekend with work emails, they ll see them probably on Monday. Send two messages to be safe: one a few days before the launch during the workweek and another right on the weekend. Engage with users who have the highest streaks those who open the app daily, even on weekends. They re more likely to support your product. Be active on social media and talk about this launch. Would you add something?
This is one of those founder nightmares nobody talks about until it happens.
You've spent 6 months building. Things are moving, but not fast enough for one of you. Your co-founder comes to you with "the new idea" completely different direction.
You believe in the current vision. They're losing faith.
Some people love automation, while others want full control over every entry. Where do you fall on that spectrum? Do you trust automated tracking, or do you prefer being hands-on with your finances?
