Lemonade - Forget everything you know about insurance

I'm the most curious about the math of this. You take 20% of every premium collected. That itself is a model that'd be interesting to see the details of - eg, how that 20% is spread out to cover your expenses, and what profit is left. But that aside, what % do you anticipate to go to claims, and what % to anticipate to be left over? I assume in theory you'd like to target 0% going to charities - not because anyone is anti-charity, but because if there's money left over, then premiums were too high. Is that correct? As a way of "getting around" the law that you can't give excess back to customers, why not just keep the excess as cash on hand and purposefully lower premiums the next year recognizing you have excess cash to cover losses?

Great job here! I went through your on-boarding / insurance sign-up by clicking on "Check our prices". The experience is astounding ! The UI is smooth, the questions and possible answers are crystal clear, I didn't even feel frustrated by the many steps. I had an Aha! moment during the rating of the address I entered (when you check building, environment, satefy data), great value there.

Incredible on so many levels! Very inspiring work! Just curious, I see you take payments on iOS. How did you get around the Apple Tax (or are you just paying it)? Thanks!

Good cause as a business model IS refreshing! Seems that Lemonade's solution and pricing model will definitely change the world of insurance. For ever!

U.I is incredible, website looks amazing, and product is awesome. I know the point of Lemonade is that by having less business costs you're able to provide such an affordable and quality product, but if you need a web developer I would kill to get my hands on this beauty. 😍

Good luck Shai and team. The execution on setup and overall UX is flawless! And to think, for an insurance company. New day.

@shai_wininger any plans to get into auto/health insurance?

So cool to Prof Dan Ariely on their team. Love the information video. Very very cool.

I have been waiting for this for a long time! keep the hard work :)

Very very promising. Congrats!!