Google's Star Wars - Choose your side of the Force to transform your Google

This is some intricate marketing. I forgot I switched to the dark side this morning and when I went to watch a YouTube video, the progress bar shined red and made lightsaber noise on hover. Well played, Google.

Choose your side and transform your google apps experience accordingly. Youtube player looks awesome. Choose wisely and join the dark side. We have cookies.

Too bad, doesn't work on Google Work accounts, just like Google Inbox. Missing out on all the fun parts. =(

Cool. In Google Maps (mobile app at least) Home and Work show up as a Star Destroyer and an Imperial Shuttle respectively.

I had a strong inclination towards the dark side but when I chose it and viewed my Gmail, I realized I belonged on the light side. I love the Gmail screen loading progress sabers!

Although the dark side's pull is strong, I belong on the light side! Absolutely loving this :)

Shame it doesn't work with Google Work.

Me three! Google always shuns us Google Work people!

That's a really smart way to introduce new feature!

The link doesn't work anymore