Greg Isenberg

Growth.Design Case Studies v2.0 - Product tips in a comic book format

43+ product case studies that show how to use psychology to create experiences that users love. Learn the top tactics (and mistakes) from companies like TikTok, Adobe and Amazon.

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Karim Saif
AWESOME💛
Louis-Xavier
@karimsaif Thank you! Love the heart.
Stefan Wirth
Nothing but ❤️ for these case studies!
Dan Benoni
@nafetswirth really appreciate your support Stefan, hope you're doing great! As a veteran, any feedback on Q1? (the "behind-the-scenes" idea)
Pierre Boulanger
Amazing work guys! Following you since the beginning and always excited to read the new ones!
Louis-Xavier
@pierre_boulanger1 Good to hear you're still with us, it honestly means a lot. Any case study topics you'd like to see next?
John Wade
This is one of the more incredible things I've seen in a long time. Thank you so much for this!
Dan Benoni
@john_wade Happy to see you like the case studies John! :)
Tim Šfiligoj
Growth.Design is a bunch of geniuses that I wish I had a pleasure working with. Their free case studies are next level and so was their course which I gladly paid for. Can't say enough positive things about Dan & Louis-Xavier. I share every new case study on my Slack channels and also non-UX people love to read them.
Louis-Xavier
@tim_sfiligoj Haha not sure about geniuses, but we'll take it. Seriously though that means a lot, especially since you completed our course (there's a lot of research and sweat behind it). Long life to 350life!
Dario Raijman
Keep up the amazing work guys!
Dan Benoni
@raijman Thank you Dario!
Tomek Duda
I love these case studies, so well thought through. Every single one is teaching me something new, so glad I found these guys! Thank you for doing this @danbenoni !
Dan Benoni
@tomek_duda Thanks Tomek, couldn't do it without @louisxavierl and @jfdontigny 🔥
Leonardo Monsalve
It helped me a lot at my work. I also did a presentation using their principles. These guys are amazing. We need more people like them
Louis-Xavier
@leonardo_monsalve1 That's awesome to hear Leonardo. That's exactly why we started doing these, so that people can have more tools/resources/inspiration to create the best/most human product experiences. Cheers my friend!
Sarah M. Jee
I’ve learned so much from all the case studies and almost every time I’m like, that’s right!! I can totally see what you mean! After probably more than half years of following the case studies, now I find myself always trying to think from a user perspective and having become a better product manager. And it’s just super fun catching up with trendy products through growth design! 🫡🫡t
Dan Benoni
@sarah_m_jee user Empathy is key, 💯 Sarah. Thanks for your support and kind words!
Duncan Campbell
Incredibly thoughtful case studies, with amazing insights into user psychology. I often wonder whether PMs at case study subjects have taken your work and run with it... ever had anyone reach out to thank you for doing their job?
Dan Benoni
@duncan_ Thanks Duncan! Haha, to their defense, we don't have to deal with the curse of knowledge ("too close to your own product") or org political layers. But I'd say that about 50% of the time, someone from the company will reach out (to chat, bounce ideas, say thanks or consulting request). That's also a good indicator of the product culture. It always feels good when we see a recommendation being tested and implemented.
Duncan Campbell
@danbenoni great way to build consulting relationships! Congrats man, Growth.Design is the ONLY bulk email I receive that I always open (further, get any real value from!).
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