HeadsUp - The first AI competitor monitoring agent
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Are you falling behind your competitors? HeadsUp is the first AI agent that alerts you to competitor moves and helps you respond. Get instant insights then real-time alerts. Setup in 60 secs and HeadsUp runs on autopilot.
Replies
PopHop
So excited for this. Congratulations, Dru!
Trends.vc
@thilina_guruge Thanks Tim!
It's clear in my time using HeadsUp over these last few weeks that Dru has taken the time to actually understand what we're looking for when it comes to competitor research. As the saying goes, "the devil is in the details," and HeadsUp does an incredible job at diving into those details.
Safe to say, I have a feeling this is going to be a product that's going to be around for a very long time as AI continues to improve, iterate, and show us more and more of where we can build and create better.
@dru_riley keep it up mate!
Trends.vc
@iamjoshwalker7 Thanks Josh! Glad that the attempt to understand users shines through HeadsUp.
NoteGPT
Great work @dru_riley , been a big fan for years!
How many competitors can I track as a paid user?
Trends.vc
@zorzini Thanks Catalin! To celebrate the PH launch, we're offering a lifetime deal that includes up to 15 competitors. After the launch, we'll switch to subscriptions and there will plans with lower limits available.
NoteGPT
@dru_riley gotcha!
This is awesome, @dru_riley I’ve definitely had that “wait, how did I miss this competitor update?” moment more than once. Love that HeadsUp doesn’t just tell you something changed but actually explains why it matters. How do you see AI-driven insights shifting from reactive monitoring to proactively shaping a founder’s product roadmap?
Trends.vc
@lina_huchok Such a thoughtful question.
A chess analogy was the first thing that came to mind. In chess, some beginners try to copy their opponents every move, but by move 3 or 4, they're in trouble. The key isn't to copy but to find/create and exploit imbalances.
I think it's similar in business. If your competitor raises prices, maybe you don't raise yours. You could exploit that new value gap. So HeadsUp should help you counter-position, not just copy.
To your question: I see it going from "they did X." to "they did X, which creates opportunity Y for you."
The proactive part is being informed enough to have an accurate model of the world, so you can execute your own game plan.
Would love to your thoughts on this?
And how did you respond after those moments of “wait, how did I miss this competitor update?”?
@dru_riley Love the chess analogy, it really captures the shift from reacting to positioning strategically. I’ve learned the hard way that most competitor intel fails not because of missing signals, but because of drowning in noise: every press release, feature drop, or hiring announcement felt important. The big unlock was mapping moves to customer outcomes, sometimes a flashy feature creates more gaps than it fills. Curious how you’re thinking about balancing automated detection with human interpretation in HeadsUp, since that feels like where the real advantage lies.
The content is super engaging and simple. It's clear a lot of effort has gone into it.
I did have one small suggestion regarding the user experience. When I clicked on a link to an archived page on web.archive.org, it took me away from your website. For a smoother experience, it would be great if these types of links opened in a new browser tab or window. This way, users can easily return to your content.
Trends.vc
@d_ferencha Great catch with this. Just fixed it. Have been pushing fixes throughout the day. Since someone recently reported that HeadsUp goes down for a few minutes during deploys, will push later tonight. Thanks!
@dru_riley keep on pushing 🙂
This looks brilliant @dru_riley! Like that you surface the insights; love that you make them actionable. Congrats and I'll be sharing this with my clients. Hope you're well, old friend :)
Trends.vc
@alexlpethick Hey Alex! It's too long. Thanks for checking it out and sharing!
Agnes AI
Ngl, getting actual insights instead of just “something changed” is a gamechanger—no more detective work in HTML, finally! Love what you built here, Dru.
Trends.vc
@cruise_chen "no more detective work in HTML" — haha. Love this. Thanks Cruise.
Also great demo video for Agnes. What tools did you use to make it?
We’ve been happy users for over a month now!
I’ve found it extremely helpful around data to help our team iterate on our positioning and website conversion rates.
This is not a product that overpromises and under delivers. I really appreciate the quality of competitive data given in the reports. It’s really good.
Trends.vc
@kevgumba Hey Kevin! The high-quality feedback from you along the way has been critical. More improvements on the way.
Wow, super helpful.
Trends.vc
@dhikshith That's great to hear Dhikshith! 👊 Love the idea behind Folksable btw.
Have been using habit apps for years and Folksable seems like it mixes 1 Second Everyday into the experience. Nice onboarding too. Just upvoted in the app store.
Trends Podcast
🔥 Congrats on the launch! I've watched this evolve from UI mockups to what it is now. It's a no-brainer if you want to understand your market, know what to do and when to do it. Give it a try.
Trends.vc
@emin_yagubov Thanks for helping and being there every step of the way Emin! 💙