The Verge's @caseynewton just broke the news about Yik Yak's new app, Hive, published under the pseudonym, Richard Guy (sounds familiar to @benrbn and the Houseparty's strategy 😛).
Unlike anonymous-based Yik Yak (which seems to have been struggling lately), Hive is closer to a GroupMe competitor (which is still widely used by college students).
@rrhoover if i ever had to publish an app under a pseudonym i would also use this name, but probably shorten it, because who wouldn't want to download an app by dick guy
After downloading the app you have to pick a specific school, only two options as of now are Furman University and "Hive University" which i'm assuming is not a real school?😂 After deciding which school you have to sign up with your school email.
I'm curious to see if there are any key differentiators compared to GroupMe. From the screenshots, it looks to be nothing more than a clone concept. Did they not get the memo to build products 10x better?
they're clearly just beginning. Consumer apps rarely start off way better. It takes a ton of customer development and lots of iterating to figure out what people truly value in your product.
It's also quite an assumption that groupme even matters to them. Who knows what groupme users think about needing other messaging apps, or how they perceive groupme in their life?
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@jasonhitchcock If GroupMe doesn't matter to them, then they would be blindly be developing an app without doing their due diligence in market research as GroupMe is their direct competition.
I concur with the iteration process, but I'd also expect an experienced product team would test their key differentiator assumptions in their MVP.
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