I think after Facebooks attempts to buy Snapchat this was a logical step and I like it.
I don't have to use this new feature if I don't want to and the rest of the app stays the same.
But I see one major advantage for Instagram in this feature: it's so much easier to find the right people/celebrities on its platform.
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Snapchat copy shit. Instagram it's about half hour edit photo before post, snapchat it's about catch the moment.
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