Instagram Stories - Share moments of your day 📸

I'm sure this is not a surprise to Snapchat.

Really interesting feature. I think one of the potential drivers for success will be the avg. number of followers users have on Instagram vs Snapchat. Number of story views on Instagram should be higher thus generating high engagement.

Exactly what I have been waiting for to share my moments

This is the result when you don't sell to Facebook

They said "Good Entrepreneurs Borrow, Great Ones Steal" this is a perfect example. 😊

Can't wait for this to come out. Having less formal, more frequent posts will be a huge step up. 👍

Kinda intrigue how will it look like and how friendly it would be. They´ve got to have something new comparing to snapchat.

Too Snapchat maybe? 👻👻👻

So.. Most likely Instagram is trying to embed the habit of ephemeral storytelling into its public; instead of actually dreaming of snatching Snapchat users, which is borderline impossible; far two distinct ecosystems. Considerations and technicalities apart, I'll just say it here straight, up: unashamedly and blatantly copied, to the UX dot. This makes the whole thing impossible to be appreciated without its proper context, and that would Facebook trying to acquire Snapchat twice, failing and then coming up with Stories. Their luck (and also their safety) is that they are embedding a clear-Snapchat functionality into an already popular app that can actually survive its potentially quick demise. Had they tried launching a solo app, that would have been totally ignorable. I see Stories more like a grumpy statement (over the botched acquisition) than a real competitor. Plugging functionality in is A LOT different than importing a whole ecosystem. It will be interesting to see how this goes.. down.

Brilliant move, how cares if it's a copycat of Snapchat. I think it fits perfect for what it is. I hated switching between Instagram and Snapchat, and asking people from Instagram to follow me on Snapchat, so that they can see some extra content, that I don't post on instagram! I primarily use my www.Instagram.com/karpage to give shoutouts to car owners that signed up on my app and website. This is perfect to give my followers and users sneak peek, with behind the scene videos and daily updates about my app and what we are up to, that otherwise, I wouldn't want to post on my feed. This is how I plan to use it, and I'm really excited about it.. Best Nik