Lukas Fittl

Intercom Podcast - Tony Ulwick on Jobs-to-be-Done - How to identify Jobs-to-be-Done & unmet needs in a customer

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Lukas Fittl
I'm a big fan of Jobs-to-be-Done and the whole idea of going away from customer "problems" and more towards the focus on what they're trying to get done. It can be a dry topic at times, but @destraynor does a great job interviewing @Ulwick - lots of little gems in this one :)
Des Traynor
@lukasfittl Thanks Lukas, Tony is awesome.