Marketing for Developers 2.0 - A book for programmers who want to learn marketing

Hello! I'm back with a second edition of the Marketing for Developers book! (Product Hunters can get $10 off by using this coupon) Since I initially published it in 2015, it's sold over 5,000+ copies. Here's what's new: - A new chapter on "Choosing the right market" for your product - A new chapter on "Why customers buy products" (Jobs to be Done) - A new chapter on SEO for SaaS and software products. (One of the most important marketing channels) - Updates on all the existing chapters: new screenshots, improving readability, and removing old material - A new case study on Adam Wathan's $100k launch I hope you enjoy it! (BTW - I'm doing an AMA on IndieHackers here)

I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.

Pros:

It is very targeted and speaks to developers who want to take that next step

Cons:

In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

is this like, the reverse of https://www.producthunt.com/post...?

Justin is an expert in his craft, which is helping developers to become indie hackers and sell , sell, sell. What I found the most interesting about Justin's approach is that he advocates for developers to "get out the building", talk to people, and learn about their market this way. Justin is also a really, really nice guy. I've interviewed him for my podcast Everyone Hates Marketers (https://everyonehatesmarketers.c...) and I learned a lot - so will you! Buy his book :)

A great resource and guide for developers! Justin has an unique way to explain product and marketing management, and understands developers like no other product manager. The Marketing for Developers is a no-brainer, a must!

Marketing for Developers is great. And Justin is awesome. When I was a broke startup bootstrapper, he helped me out.

I found the course more useful than the book, though it might be an idea to get the book first to see if it's relevant to your needs.

Pros:

Provides just the information you need to launch an indie software product

Cons:

You have to do the work

This course really changed my vision of how to create products (and find products ideas) people actually want. Working on it by now and I think so far, it's the best buy I did to reach my goal to make a living of it. So, if you're a developer and you want to market your product the good way and make a living of it, well... Why are you still here reading my post?

I wend through Justin's course (https://devmarketing.xyz) and this book and I can really recommend both to all tech-minded people who need a hand in bootstrapping the business/marketing side! Lots of useful information inside and Justin has a very practical, hands-on style of lecturing.

Great tool for amateur programmists, because it is very hard for them in the beggining. Also already mature developers may find interesting advice in this book!