$50,000 in Sales. $400 in Bank. Welcome to the "Scaling Trap."

$50,000 in Sales. $400 in Bank. Welcome to the "Scaling Trap."

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Let’s be honest - it’s a hollow feeling. You see the green arrows on Shopify and feel like a boss. But when payroll or the Meta ad bill hits, you’re sweating.

Why? Because you’re managing Revenue, not Profit. Your cash is hiding in 3 "Black Holes":
1. The Ghost Profit: Your spreadsheet says you're winning, but it forgot the non-refundable shipping on returns and payment fees (2.9% + $0.30 adds up fast).
2. The Inventory Trap: You reinvested every cent into stock, and now your profit is sitting in a warehouse, not your pocket.
3. The Payout Lag: Meta charges you now. Shopify pays you in 3 days.

The Shortcut: Stop celebrating Shopify screenshots. Start tracking your "Survival Buffer" in your bank account.

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