87% of ecom merchants raised prices in 2026 to fight tariffs and inflation ...

87% of ecom merchants raised prices in 2026 to fight tariffs and inflation.
​
Most survived. Some thrived.
A few made a quiet mistake: they raised revenue, but not profit.

Higher price tag + same COGS + higher ad spend to justify the new price point = margin stayed flat or got worse.

The lesson from every inflationary cycle in history:
raising prices only works if your cost structure is honest.

If you don't know what your real cost per SKU is,
you're repricing in the dark.

---------

#buildinpublic #analytics #data #shopify #ecommerce #saas #solofounder #okiela #shopifytips #ecommerceprofits #ecomtips #shopifytutorial #dropshippingtips #shopifystore #smallbusinessowner #aitools #profit #pricing