Blended ROAS vs Channel ROAS: Which Number Should You Actually Trust?

Hey Product Hunt makers & Shopify founders 👋

I’ve watched this happen so many times... founders scale hard based on blended ROAS, only to find out later that some channels were dragging everything down.

Blended ROAS looks clean and simple. Channel ROAS shows the real picture.

I just wrote about why this difference is so important and which number you should actually be trusting when you grow.

Real talk, no fluff.

Would love to hear if you’ve ever been burned by trusting blended ROAS...

https://okiela.io/blog/blended-roas-vs-channel-roas-explained

#ProductHunt #Ecommerce #Shopify #ROAS #Profitability #DTC