Every economic cycle has the same 3 characters...

Every economic cycle has the same 3 characters:

1. The “growth at all costs” brands

2. The “slash everything” brands

3. And the quiet operators who know their true profit.

In 2008, the third group survived.

In 2020, the third group scaled when CPMs dropped.​

In 2026, ecommerce is no different.

If you can’t see profit per SKU/channel in under a minute, you’re playing the wrong game.

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That’s why I’m building Okiela:

upload CSV/excel → see where your money actually comes from, before the next “macro event” hits.​​

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