I keep asking myself one annoying question while building Okiela: ....

I keep asking myself one annoying question while building Okiela:
“How fast should a founder get to their first real ‘oh shit’ moment?”

Not another chart.
Not another KPI acronym.

A real punch‑in‑the‑gut insight, like:
“This SKU that looks like a hero is actually leaking money every month.”
“This channel only works because you’re underpaying yourself.”
“If you keep this discount structure, your ‘bestseller’ will never make sense.”

My current benchmark for Okiela v1:
From the moment a Shopify founder connects or uploads data,
it should take a few minutes to:
1. sanity‑check vs Shopify’s own numbers,
2. see the 3 biggest leaks by SKU / channel,
3. get 1–2 moves they can actually make this week.

If it takes longer than that, I assume it’s my fault, not theirs.

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