In the previous generation, you’d hear the same advice over and over...

In the previous generation, you’d hear the same advice over and over:

“If you sell something, you should know your profit on that thing.”

Today, a lot of younger founders are running commerce on 3–4 channels at once:

Shopify, marketplaces, TikTok, multiple ad platforms.

The pace is crazy.

But that old sentence – “profit on each thing” – often gets blurry.

I don’t think the “new generation” of merchants

is the one that moves the fastest.

I think it’s the people who manage to keep one old habit alive:

- they know how much they truly make per SKU after all costs

- they know which channels actually deserve more of their time and money

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Okiela is just a small tool I’m building

to help those people see the numbers clearly

so they can decide their own direction.

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#EcommerceProfit #Shopify #EcommerceAnalytics #DTCFounder #ProfitMargin

#ShopifyAnalytics #EcommerceGrowth #SoloFounder #BuildInPublic #Okiela #ShopifyApp