Last decade was about Revenue, this decade is about PROFIT MARGIN.

A decade ago, ecommerce felt like unclaimed land – throw some money at ads, watch revenue charts go up, and very few people asked “how much do we actually keep?”.

Now the game flipped:

- CAC is up, platform fees + shipping + fulfillment eat more of every order

- Plenty of “7–8 figure” brands are sitting at 5–8% net margins – one bad pricing move wipes out a whole quarter of profit.

-----------

I’m building Okiela for this exact moment: instead of yet another dashboard to stare at, I want founders to open it and answer one brutally honest question:

“How much cash did we actually keep last week after ads, fees and every hidden cost?”

-----------

You upload a Shopify export and, ~30 seconds later, see the full pipeline from GMV → Net Revenue → Gross Profit → Net Profit → True Profit, broken down by SKU, channel, and time period.

No data team, no SQL – just the courage to look at the real numbers.

------------

#buildinpublic #analytics #data #shopify #ecommerce #saas #solofounder #okiela #shopifytips #ecommerceprofits #ecomtips #shopifytutorial #dropshippingtips #shopifystore #smallbusinessowner #aitools