Tariffs didn’t just raise your costs. They changed your margin model
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Hey Product Hunt makers & Shopify founders 👋
Ad costs are not messing around in 2026 -- Meta CPM +37%, Google CPC +22%, and margins are feeling it.
A lot of us are still chasing ROAS like it means profit.
I just published a no-BS playbook: How to Price Your Products When Ad Costs Keep Rising.
It’s got the CAC Breakeven Formula that actually matters and shows how to adjust pricing without killing conversions.
Real stuff for anyone feeling the squeeze.
Would love your thoughts:
https://okiela.io/blog/how-to-price-products-when-ad-costs-keep-rising
How are you guys rethinking pricing this year?
#ProductHunt #Ecommerce #Shopify #PricingStrategy #IndieHackers #DTC

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