Testing Okiela on a real Shopify store this week

Testing Okiela on a real Shopify store this week.

First thing it flagged:
a SKU with strong GMV, 28% discount rate, 18% refund rate, and estimated payment fees eating another 3%.

Net margin: roughly 4%.
Before COGS.

The founder knew it was "not their best product".
They didn't know it was this close to zero.

That's not a data problem.
That's a "I was flying blind and the instrument panel just turned on" moment.

That's the moment I'm building Okiela for.

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