Customer Value Optimization Course - Become a certified Customer Value Optimization expert.

Hey, I’m Valentin Radu and I’m here to show you what makes people become successful in ecommerce. Especially now when getting new customers is SO expensive. But what if you could get more out of your existing customers? We call this strategy Customer Value Optimization. A proven methodology that helps businesses thrive despite the competition and grow sustainably. Since we developed the Customer Value Optimization methodology and the tools that go with it, we’ve helped a lot of companies like: - A shoe retailer that managed to keep 30% more customers from churning - that meant 2M euro profit 6 months after starting; - An office supply company understood how to keep more of their ideal customers. 10% of them brought half of that company’s revenue. - A fashion retailer stopped advertising the wrong products to the wrong customers. That tripled their online business. In this course, together with a few amazing ecommerce leaders and experts will help you understand how to achieve that for your eCommerce, too! Our Course Instructors and the chapters they are covering are: Bob Moesta - Jobs To Be Done Methodology for Ecommerce Val Gielser - Email Strategy Karl Gillis - Conversion Rate Optimization and Personalization Chase Dimond - Email Tactics Juliana Jackson - RFM Segments Dennis Yu - Acquisition Strategy Julia Whatley - Customer Support and Onboarding Cristi Movila - Collaborative Ecommerce Valentin Radu - CVO Methodology You will also get access to a bunch of tools, guides & slides for an unbeatable and practical ecommerce growth strategy, as well as a premium certification in a groundbreaking field: Customer Value Optimization. You will be one of the first people in the world to become a certified Customer Value Optimization Expert. The world needs CVO like never before. Let’s do this!

The Customer Value Optimization Methodology teaches you everything you need to know about ecommerce, while focusing on the only thing that really matters: Customer Lifetime Value. My specialty is RFM Segments. In the CVO Course, made available by Omniconvert's CVO Academy, you will learn from me more about how to understand and leverage your customer segments in order to be able to improve the way you communicate with them across all your marketing channels. After getting your segments figured out, it's important to focus on developing and growing them by doing qualitative research meant to help you fix and improve your current customer experience, habits forming and of course, customer retention. What is RFM Segmentation? RFM segmentation identifies the most important types of customers by grouping them according to their recency, frequency & monetary values. That allows companies to target specific clusters of customers with more relevancy for their particular behavior, thus generating higher response rates, increased loyalty, and better customer lifetime value.

Valentin & Juliana are two of my favourite minds in eCommerce to follow. Anything they put out is worth listening to as it goes far deeper than the cookie-cutter advice currently bandied about in the game.

I've been following Juliana for months now and it's obvious she knows her stuff. You should be all over this if you're into CVO.

Insanely excited to be apart of this!

Super cool lineup of vetted experts, congrats on the launch!

Juliana and Valentin are le-git!! I don’t know that many people who are so active and involved in the e-comm field, on LinkedIn.

Take my money!

You don't have to be a genius to understand the Logic of CLV > CAC. What @valentinradu, @juliana_jackson and all the others have created hier is not gold - but e-come heaven.

Juliana is probably one of the most underrated ecommerce marketing accounts to follow on LinkedIn right now. Legit smart ecom content without all the fluffy BS. I can only imagine how good her lessons are gonna be when they're actually scripted and not on the fly. (But, don't let her know I said anything nice about her.)