Turn text prompts and images into hyperreal videos with sound using the models from OpenAI. A single sentence can unfold into a cinematic scene, an anime short, or remix of a friend's video. If you can write it, you can see it, remix it, and share it.
It is easy to imagine the degenerate case of AI video generation that ends up with us all being sucked into an RL-optimized slop feed. The team has put great care and thought into trying to figure out how to make a delightful product that doesn’t fall into that trap, and has come up with a number of promising ideas. We will experiment in the early days of the product with different approaches.
In particular, he discusses four strategies to fight back against AIslopification:
Optimize for long-term user satisfaction. The majority of users, looking back on the past 6 months, should feel that their life is better for using Sora that it would have been if they hadn’t. If that’s not the case, we will make significant changes (and if we can’t fix it, we would discontinue offering the service).
Encourage users to control their feed. You should be able to tell Sora what you want—do you want to see videos that will make you more relaxed, or more energized? Or only videos that fit a specific interest? Or only for a certain about of time? Eventually as our technology progresses, you will be should to the tell Sora what you want in detail in natural language. (However, parental controls for teens include the ability to opt out of a personalized feed, and other things like turning off DMs.)
Prioritize creation. We want to make it easy and rewarding for everyone to participate in the creation process; we believe people are natural-born creators, and creating is important to our satisfaction.
Help users achieve their long-term goals. We want to understand a user’s true goals, and help them achieve them. If you want to be more connected to your friends, we will try to help you with that. If you want to get fit, we can show you fitness content that will motivate you. If you want to start a business, we want to help teach you the skills you need. And if you truly just want to doom scroll and be angry, then ok, we’ll help you with that (although we want users to spend time using the app if they think it’s time well spent, we don’t want to be paternalistic about what that means to them).
With the imminent sale of TikTok — it does make you wonder how Vibes & Sora may be posed to take marketshare from a soon-to-be Oracle-owned vertical swiping AI video app.
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@chrismessina can’t wait to check it out! If you’ve got any of those tasty invites to share, I’ll put it to use 😏
What stands out here is not just the tech, but the way the team is thinking about the feed. Instead of pushing endless content, they want users to control what they see and how long they spend. That’s different from the usual approach, and it makes the product feel more user-first.
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THe idea of remixing a friend's clip and reshaping it into something wild just from text feels next-level. I'd totally use this to surprise friends with unique edits. Technology like this changes collaboration.
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The idea of given users explicit control over their feed mood / state feels like a refreshing shift from hidden algos deciding from you . Great work @rohan_sahai@thomas_dimson@natsummers
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great job guys I'm really interested in this. Will there be a mobile app? For andriod.
Replies
Raycast
Maybe the most interesting thing about this launch (after the Meta Vibes launch) is @sama et al's approach to their feed philosophy:
In particular, he discusses four strategies to fight back against AIslopification:
With the imminent sale of TikTok — it does make you wonder how Vibes & Sora may be posed to take marketshare from a soon-to-be Oracle-owned vertical swiping AI video app.
@chrismessina a very big congratulations to the launcher@vinvalentino
@sama @chrismessina Pretty cool launch! Is there a way we can get a code to try it out? :) Thanks!
Raycast
Doing like I said, and droppin' a comment.
Product Hunt
@chrismessina slow clap while slowly standing up
Atlas
@chrismessina this is cute!!!
THe idea of remixing a friend's clip and reshaping it into something wild just from text feels next-level. I'd totally use this to surprise friends with unique edits. Technology like this changes collaboration.
The idea of given users explicit control over their feed mood / state feels like a refreshing shift from hidden algos deciding from you . Great work @rohan_sahai @thomas_dimson @natsummers
great job guys I'm really interested in this. Will there be a mobile app? For andriod.
Product Hunt
Team Sora or Vibes (or something else)?
Triforce Todos
Could be the first platform where you leave feeling better than when you arrived, that’s the real moat. Great work!
Raycast
@abod_rehman pretty wild that they're testing for that right out the gate!
bravo
I love the video generation aspect of it, but really doubt the social part will take off. Seems like a lot of AI slop for now...