Paletty - Capture Today's Color

Many people look for meaning in weekends, vacations, and moments outside their daily routine. We watch movies, travel, and seek new experiences to escape the repetition of everyday life. But most of our lives are not made up of special events. They are made up of ordinary, everyday moments. In some ways, the factory worker from Charlie Chaplin’s still feels familiar today. The form has changed, but many of us still move through repetitive routines, waiting for the weekend to arrive. That made me want to ask a slightly different question. Instead of only looking for ways to escape our routines, Could we create a way to see them differently? We often feel like every day is the same. But in truth, no two days are ever completely identical. Take out your earbuds for a moment while walking down the street and close your eyes. You might notice the sound of birds, the rhythm of someone’s footsteps, or the wind brushing past you. If you’re walking by a park, the smell of grass might feel sharper than you expected. The same is true when you look up at the sky. We think we already know what color the sky is. But when you stop and really look, the sky carries a slightly different hue every day. A clear sky can feel brighter than you remembered. A cloudy sky can hold more depth than you expected. The same street, the same storefront, the same commute — they all reveal different colors depending on the time, the weather, the season, and even your mood that day. Our everyday lives are filled with far more variation than we realize. We have simply grown too used to them to notice. I want to help people discover these tiny differences, so they can find meaning even in the most ordinary days. When we give something meaning, we often give it a name. In , the stranded protagonist gives a volleyball the name “Wilson.” That name turns an object into something meaningful. I wanted to give names to people’s ordinary days, too. And the medium I chose for that is "color". The scenery we pass by every day may seem like it always has the same color. But if you look closely, it doesn’t. The same sign shines more vividly under strong sunlight and takes on a calmer, deeper tone in the rain. The same path feels different in the morning and in the evening, in spring and in winter, and even depending on how we feel that day. Our surroundings are filled with more color than we realize, and those colors change little by little, every single day. What I want to build is a product that helps people discover their own color within the scenery of each day — and remember that day through that color. A way to see monotonous, monochrome routines in full color. A way to give even repetitive days their own names and meanings. When you find the color of the day, that color becomes the name of that day. And as those colors and names accumulate, I hope people’s ordinary days will come to be remembered as something quietly extraordinary.