Should every founder become a content creator?
by•
Founders are expected to do more than just build a product today :
Build in public.
Post on LinkedIn.
Make videos.
Grow a personal brand.
Share the journey.
And I understand why. Content can bring users, build trust, create opportunities and help people discover what you’re building.
Not every founder wants to become a creator. And creating content consistently can easily become another job on top of actually running the company.
Do you think creating content is becoming part of the founder’s job, or is it still optional?
And for those who tried creating content but stopped, what made you give up?
And has anyone here already tried Prodshort?
88 views
Replies
I think yes. Till you can get about 100 users for your product, you've got to try the brute force approach which is exploring every avenue so that would include posting content yourself.