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Wes Bush

Product-Led Growth Book - Build a product that sells itself

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Product-Led Summit
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Read the #1 bestseller Product-Led Growth: How to Build a Product That Sells Itself for FREE!

You’ll learn:

✅ Why PLG is of rising importance.
✅ How to showcase value – fast.
✅ Which free model is right for your business.

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Wes Bush
Maker
Hey @producthunt! 👋 Back in 2016, I was just a Lead Gen guy working in a B2B SaaS company, trying to use white papers to get demos for our sales team. But after a particularly bad experience sending $100,000 worth of demo leads to the sales team and not getting any conversions, I asked myself... “Why are we selling like this?” I looked at companies like Slack and Figma with their super simple journey from lead to customer, and I knew their approach made far more sense than the sales-led model we were using. So after gaining executive buy-in, I helped launch a freemium product that went from 0 to100K users in less than 12 months. This is when I knew Product-Led Growth was the future. But what does it mean to be “product-led”? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this book. In addition, I’ll also show you: ✅ How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it. ✅ How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue. ✅ Why you can't ever stop your churn, but how you can almost wipe it out. ✅ The 4-letter decision framework that will help you nail the right free model for your business. ✅ How to stop paying customers from slipping away. ✅ The #1 thing to improve right now to maximize your customer lifetime value. ✅ And a whole lot more! Product-Led Growth: How to Build a Product That Sells Itselfshares the frameworks, practical tips and best practices to help you transition into a product-led growth model. And today you can read the book for FREE on Product Hunt 🚀 → https://productled.com/book/ Share it and let me know what you think! Wes Bush CEO & Founder of ProductLed @wesbush
Ramli John
Love how you've made your book "product-led!" In some ways, it's very freemium. How much time and effort did it take to make this happen?
Wes Bush
Maker
@ramlijohn Thanks, Ramli! That was the goal. Practice what we preach! :) It took us a pretty long time to get this out there as we redid all the images and made it easier for folks to navigate through the chapters with the sticky table of contents. But so happy it's finally out in the wild. :)
Yaroslav Chuykov
Great content from famous and respectable team! Thanks for sharing, upvoted!
Wes Bush
Maker
@je_suis_yaroslav Thanks for the shoutout! Hope you enjoy the book!
Claudiu Dascalescu
This is a must read for anybody that wants to switch to PLG or start with this go-to-market strategy. There are a lot of resources, but this one I recommend. Congrats for launching on PH!
Wes Bush
Maker
@dascalescu Thanks for sharing your take on the book, Claudiu! So glad you enjoyed reading it. :)
Cem Özçelik
Thanks for sharing 🙌
Wes Bush
Maker
@cem_ozcelik No problem, Cem!
Sarah Bond
This book is a must-read for SaaS marketers. Lots of great examples and strategies. I share it with every new marketer on our team @luckyorange!
Wes Bush
Maker
@luckyorange @sarahbondksu Thanks so much for sharing, Sarah! Had no idea you shared it with every new marketer on your team - that's awesome! Curious, what made you decide that this book needed to be a must-read for your team?
Sarah Bond
@wes_bush You've done a great job outlining all the essentials in a strong PLG strategy from acquisition, to onboarding to loyalty and how to measure success every step of the way.
Wes Bush
Maker
@sarahbondksu Awesome. So glad to hear you've found it impactful for your team, Sarah :)
Viktor Nagornyy
Great book, always great content from ProductLed. But, how do I actually "grab a copy"? It's only available to be read on the website 🤔
Wes Bush
Maker
@viktor_nagornyy Thanks, Viktor! We just added a CTA on the right hand bar to grab the PDF copy. Initially we didn't want folks to fill out their email to request a copy but turns out it's the easiest way to send a copy out. Whoops. It's fixed now. Let me know if you have any difficulties getting the PDF copy.
M. Seçkin Bedük
Great deal, great content. Best content about product in the market. Contgratz! @wes_bush .
Wes Bush
Maker
@seckinbeduk Thanks so much! Hope you enjoy the book. :)
Nik Hazell
Nice one @wes_bush !
Wes Bush
Maker
@nik_hazell, thanks Nik!
Jonathan Taylor
Awesome! Everything produced by this team has been top tier. Thanks for making this free!
Wes Bush
Maker
@jonathan_taylor3 Thanks so much for the shoutout, Jonathan! No problem. It's our way of being product-led and eating our own dog food. :)
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