Product Hunt 2.0 - Discover and geek out about your next favorite thing

Last week we celebrated our 2 year anniversary. Today, we’re making the biggest update to the site to date. We’re calling it “Product Hunt 2.0” — a reimagined homepage of more than just the day’s top upvoted tech products. Now you’ll find all the channels (tech, games, books, podcasts, and more coming soon) in one place, cool Collections you might want to follow, upcoming LIVE Chats, and popular products you may have missed. This direction gives us a lot more flexibility to personalize the homepage and surface activity from your friends. Ultimately, we’re building a place for you to discover and geek out about your next favorite thing. Today’s launch isn’t surprising to many of you that helped build it. Thanks to all the beta testers that provided feedback and ideas. You rock. Note that Product Hunt 2.0 is opt-in, meaning you can continue using the “old” homepage which is accessible at http://producthunt.com/tech. P.S. remember when Product Hunt looked like this? 😉

Bummer for other companies hunted today :)

i personally like the old one much more

@ProductHunt I love secrets. Oh wait.....

Many, many congrats on the 2 years @rrhoover! I hope this comes across as constructive but If I'm honest, I'm not a fan of the new carousel based design on desktop. It's turned what was a simple scrollable easily-consumable feed into something that requires clumsily clicking a small arrow to see the rest of the days hunts for that category. The space required by each hunt is also larger now meaning less hunts get highlighted. I understand the desire to want to surface content from the other categories, I'm just not certain this step back in terms of usability is worth it. I also have a worry that once a product is in the first pane of each carousel, it will not leave and other items in the latter panes will not replace them even if they would have usually. Congrats again on the launch. I hope this is the kind of feedback you were after even if it's not particularly positive.

The carousels are awesome 🎉

@rrhoover First of all, congrats. This looks like it was a massive undertaking. Now to the feedback: I know it's what you don't want to hear, but this is a step backwards design and UX-wise. It's cluttered and clunky. The current vertical list design is much easier to follow. I would highly recommend reconsidering. I still love you!

Hey @rrhoover can you give some insight into the data/proof points that led you to make some of these major changes. Some thoughts/questions: - As someone who loves to confront the "how do I get to the front page of PH" challenge it seems this redesign significantly ups the ante. As @kenrossi points out, while only a click away carousels often bury content and do not encourage free scrolling like vertical lists do. Do you see this redesign affecting the chances of newer, unheard of startups without brand recognition or connections to core hunters of making it to the front page? - One of the largest changes seems to be that you have increased the "focus" of Product Hunt making the other sections in PH far more important and on par with the Tech section. This must mean that the data tells you that PH has clear/defined user cohorts that tend to use the other sections religiously and hiding them at the top nav was too much of a hassle for them, or it means you are trying to increase engagement with the other sections by bringing them to the fore. Which one is it? -What metric/KPI are you most excited to track as a result of this redesign? (basically, what was the strategic goal behind the redesign?) -Congrats @producthunt team on the bold moves!

@rrhoover When do you think the iOS app is going to be updated to reflect the new 2.0 style?

Oh this is so so so meta. Even more meta (or ironic) that Techcrunch brought me here