Hey, friends! A year ago, @andreasklinger launched a Chrome extension named Product Hunter. At the time, I didn’t really know Andreas. Of course, this got my attention and I'm fortunate to now call him a teammate.
Today we’re launching a massive update to the extension, so you can:
- Search for products, collections, and people directly from the menu bar
- View a gallery of top upvoted products of the day in each new tab
- "Hunt" products and curate collections in a few clicks
- Open a view of the discussion and product details from the product page itself by clicking the PH Bar
Credit goes to @jonnotie, @vesln, and @graafdemichiel. Ask us anything!
@jonnotie@vesln@graafdemichiel@rrhoover This isn't just a new tab page extension, it's also a menu bar plug-in, a button, and a browser extension! Excellent work, guys. I personally love the quick access to comments on the page of a product that has previously been hunted.
I'm trying to figure out the use cases of each part of what you shipped. The new tab page is for idle discovery. The product search in the menu bar is for finding something specific. The access to PH details on a webpage is for creating context and generating engagement from votes and comments. The button is for hunting and curating.
Is this how you're thinking about it?
@joshuaoxj good question! Search is an increasingly common use case, more common than posting products. We wanted to make it one click away but we may change this use flow as we add additional functionality, like an activity feed.
@eric3000 bingo. 😄 There are many different internal and external triggers that bring people to Product Hunt.
For example, we want to make it easier for someone to find what they're looking for when they ask themselves, "What is a product for X?"
What use cases or internal triggers (often these are tied to emotions) are we missing out on as it relates to products?
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@rrhoover I will think about the triggers. But also thinking about how well this aligns with your KPIs. If you were focused on front page visits, these features would possibly be cannibalizing. But because you focus on how much traffic you send to products that are hunted, all the incentives align nicely around these different use cases.
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@rrhoover curious as to why new tabs seem to open to Product Hunt by default now? Extension is quite nice, as others have said, but sometimes I do need to go to other pages ;-)
Hey, @weissben! You can click on the product name in the new tab display to go directly to the product. Clicking anywhere else within each "block" opens the page on PH.
P.S. I'm @rrhoover :)
@weissben@rrhoover I was just about to ask - I hated that I would have to 2 click, but now I have the best of both worlds to click right to the site and/or open the comment bar and read before I jump over. Awesome Job!!! Love it!
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@jtriest don't get me wrong - I do love PH, but I think it would be better to give the customer the option to shut that off somewhere, no?
Awesome new extension. You guys are rolling out phenomenal products!
Any chance for future releases to load comments/PH page about a specific product automatically when on that site? i.e. On Navdy's website---> click the P ---> auto loads the comments associated with the Navdy product hunt page?
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@jtriest It does just that with a fixed bar at the top of the page. Problem is you have to hit the right link. For Navdy, it's https://www.navdy.com/?ref=produ....
Perhaps affiliate and referral codes need to be stripped to make it work a higher percentage of the time?
@eric3000@jtriest YES! We're considering adding the ability to surface the PH bar when you visit a site that's been hunted before. We want to ensure this is something people won't be annoyed by first, although we do give people the ability to disable that functionality (and the new tab display) in the extension's settings.
@eric3000@jtriest@rrhoover It would be really nice just to have the Icon in the menu bar indicate this has been hunted, and when clicking that load directly to the hunt & its comments.
Don't have it expand automatically... but indicate that the data's been loaded and there is something to see.
This would benefit GREATLY from a faster API. ;) (as so many things would)
basically all it'd need would be more specific (or truncated) API calls... If I'm grabbing a list of products I don't necessarily need ALL the details about the makers... (names, pics, usernames, maybe the description, but not their last 20upvotes & last 20 comments) (if I want that information I can call the users API with their username)
Other than that this is great, design is simplistic but beautiful, which I love.
So if now it would feel just a tiiiny bit less sluggish it would be perfect. ;)
@rrhoover been begging @andreasklinger for some more refined API calls for a (short) while. (But it's completely understandable that you guys don't want to iterate on the API every few weeks, so while I will keep bringing this up, understand that I know I will need some patience. ;) )
Product Hunt team (@rrhoover@jonnotie, @vesln, and @graafdemichiel) this is incredible! Are you secretly putting the grid vs. list view debate to the test!? I personally am LOVING the grid view (though that may decrease click-through's).
I am currently using Safari as my main browser to extend the battery life of my Mac, but this may have just forced me to make the switch back to Chrome. 😊
There really isn't a chance of this coming to Safari with Apple's current limitations on extensions/add-ons... or is it possible in the future?
@joshmuccio Using Safari vs Chrome extends the battery life of your Mac? I guess it makes sense.
I definitely like the grid view as well. Good stuff @rrhoover
@joshmuccio@irvingtorresyc Might be due to my chrome extensions, but not sure. Sometimes I'll get 7-8 hours with Chrome though. It's really a crapshoot.
@giordanobc we'll definitely consider it, although Safari (on the desktop) only represents 10% of our traffic compared to 60% on Chrome.
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The smartest part of this whole thing: Taking over new tabs window. Talk about a brilliant way to surface yourself, drive traffic to promising products, and guarantee engagement.
@rrhoover: what, besides aggressive hunting of this new app, are you planning for distribution?
Great question. As with our iOS app, this extension opens up another distribution channel: the Chrome Web Store. We're speaking with some awesome people there and you might see some collaboration shortly.
We also plan to better highlight the extension at relevant moments within the Product Hunt experience (e.g. if you're on Chrome and you just signed up, you might want to install the extension).
What ideas do you have, @dankaplan (or anyone for that matter)?
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@rrhoover I've got lots of ideas!
1. Instead of sequestering your apps in your dropdown menu, add 1-2 extra links in your Home/Activity/Collections header for "Apps" or Chrome extension + iOS App
2. Include a subtle (but not too subtle) CTA to get the chrome extension in your weekly digest email, every time
3. Use overlay popups targeting Chrome users (if possible) for 1-2 weeks after launch (i.e. starting ASAP)
4. Upload your database of most engaged subscribers to FB/Twitter and target desktop ads to them for a while after launch
I could go on, but those are the most obvious ones I thought of.
Been using the old version since it was hunted! Curious if you can add in the up-vote functionality right into each tile, as opposed to clicking on the arrow than having to load up the PH post itself and having to upvote from there.. teasing me with that up-arrow that doesn't upvote!
Love it though definitely became a part of my day multiple times a day! @rrhoover@andreasklinger
Awesome. I've been using the original extension since it came out. It won over so many other new-tab Chrome extensions that I was cycling through. Even on my days where I'm not actively hunting or browsing through PH, it was an ideal way to keep my FOMO in check :)
This improvement brings some extra functionality that I had wished existed. Nice work, guys.
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