What does it "cost" to build a community on Product Hunt?
Many of you sometimes write to me in DMs asking how to position yourself on Product Hunt.
From the question, I always get the feeling that people want to speed up the process, publish something quickly, get a high position in the ranking of launched products and a badge. But this is a long-term game.
When I take into account all the activities that are behind your own positioning, it is sometimes a part-time job.
You have to:
Come up with topics for the forums.
Participate in discussions in the forums if you have something to contribute.
Test people's products and give them feedback.
Support launches.
Respond to messages on other networks.
And that's every single day.
Many of these things can easily take 3 hours a day if you want to do it properly. If you did it every day for just a year, you would have over 1000 hours.
And that requires the alignment with the fact that you are willing to do it seriously long-term.
How do you try to build a community and your presence on Product Hunt, and how do you manage to maintain continuity?
Feel free to share hacks, because I know it's not easy. :)



Replies
Completely agree, this is not something you can hack in a week.
What’s interesting is how much of this can actually be structured if you think of it as a GTM workflow.
We’ve been experimenting with using @Bitscale + playbooks to manage parts of this (research, engagement tracking, follow-ups), and it’s helped reduce the manual load.
Still a long game though.
minimalist phone: creating folders
@yash_agrawal31 The hard part comes when you grow a really big community also on other platforms and it is becoming less sustainable :D