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đź“° Do product websites need a Blog today?

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After launching RunEvr, we started getting a lot of offers related to blog post creation.

But we had already designed our own blog mechanism earlier, even before the launch.

We’re working on this ourselves right now. We even built our own CMS to make it easy to create, review, and publish posts directly to our blog.

But one thing is important to us: the blog belongs to us.

We want to create our own sections, write about things that are genuinely relevant to RunEvr, and share what we actually want to talk about - not just publish random articles because “every website needs a blog.” =)

We’re about to start publishing, and we’re curious to see whether it actually helps increase traffic to our product page from people who are genuinely interested in what we’re building.

So I’d love to hear from the community:

Do product websites need a blog today?

How do you choose your topics - and who actually writes the posts?

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I think product websites can definitely benefit from having a blog - but only when there’s a clear purpose behind it. A blog shouldn’t exist just because “every website needs one”. For me, the most valuable topics are the ones connected to real customer problems, common questions, product use cases, and things the team is actually learning while building the product. That makes the content useful rather than just SEO-focused.

 Thanks for sharing our thoughts =)
Product use cases can be really valuable and useful for search engines as well, I guess. I really liked that direction!

My new website will have blog because I think that topics (problems) people are trying to solve, can bring some traffic, increase domain authority and help with being quoted by LLMS.

 Are you going to write the content yourself?

 yes + would like to interview some well-known people on LinkedIn and their POV / Expertise.

 good! Looking forward <3

What I think is a blog can definitely help, but only when the content actually has something to say. Writing about real product lessons, decisions , and things your users care about feels much more valuable than publishing just for Seo . But I wanna see what works for you\me

 That’s exactly why I mentioned that we haven’t published anything on our blog yet - we don’t want to create content just for AI crawlers.

We’re preparing by creating personal posts around the topics and problems we care about. I guess it might work =)

Sharing our experience: despite having around 170 blog posts, more than 90% of our search traffic comes directly from our tools section: !

 I’m grateful you shared this! It’s really useful stuff and definitely gave me something to think about.

And it’s great that I got to learn about your product, Gor. Are you planning to launch it here on PH?

, thanks for the reply! What do you think about this product? I’m thinking about launching it here. Do you think it’s ready for launch on this platform?

 I think it's good to launch once you already have a working product.

The most important part is to have good and clear launching page.

yes, I am exploring the success stories here)) Thanks again)

As per my assupmtion a blog only matters if it earns attention , not just fills a website.

 What kind of attention do you mean traffic, or engaging and involving users?

i think a small blog with useful relevant posts is better than ahving dozens articles that were only written because you need a blog.

 But where does this “you need a blog” idea even come from? =D

There should be relevant and engaging content anyway. I can’t think of anything in this world that just needs to exist for the sake of existing...

ehh I think it's kinda old SEO-trick, good to have but the seo competition and AEO right now is so high, that if it's not on your main strategic focuses + you have actual quality content, in the end it will be just a placeholder.

 Thanks for sharing your opinion.
It’s definitely not a main strategic focus. But if it’s likely to end up being just a placeholder, why do you think it’s still good to have?

Had a look at the RunEvr page too. Looks like a really good product.

Depends what you want out of it, but there are two things I put on every product site.

A comparison against the competing products. People search for exactly that, and the page ranks.

And the development story. Why it got built, what you were trying to fix. For a small team that's part of how someone decides to adopt you, and a site that's nothing but product pages feels lifeless to me.

For scale, is the marketplace I've run since 2004: 812 clicks from search in February, 27,560 in August, 23,790 of August off the blog. is new and much slower, 240 pages in search after a few weeks, 5,421 impressions, 113 clicks.

Who writes them: the AI covers what the pages already ranking cover, and I write the part they don't have.

P.S. You asked about AppSumo. I submitted one of my products there yesterday, so now I'm waiting to hear whether it gets listed.

 I totally agree about having the development story on the website.

Thanks for sharing the statistics - it’s really interesting to see the numbers.

And I’ll be waiting for the news about AppSumo! =)

 Thanks! No news on AppSumo yet, they're still reviewing the listing. I'll tell you as soon as I hear back.

There are now two audiences for blog posts though - real users, and AI agents. It's become very difficult (unless you have a pre-existing audience) to know who you are writing for. Most SEO agencies I've worked with have always said "try and write at least 1 blog post a week", but with agentic consumption, who knows?

I have a technical blog, probably writing to an audience of 1, but then I am writing for a technical audience that might be interested in the detail. Churning out blog post after blog post of uninteresting, generic copy for agents and crawlers to consume in the hopes it might get leads doesn't seem very appealing to me.

I don't even know if I will add blog section to NamedAtlas, because I don't know what useful content I could share there?

 And how are you planning to increase your visibility and make your content more discoverable by crawlers?

 Honestly, I don't know - this is all new to me. Research, experimentation etc. The world has shifted, from even 5 years ago. 5 years ago, Google was still king, and ranking in SERPS was critical, alongside paid ads etc.

But the world of today is very different. I lean on Copilot for my every day questions, I honestly can't remember the last time I searched. So I feel the growth of today needs to be where users are, not the tools the users are using. Social is pretty key these days, so X, TikTok, etc. I feel you need to push through these channels more (and pay to do so for the reach)

 I think paying attention to the content on your website is still important, though. Some subpages are necessary - a blog, FAQ, and so on.

blogs arent also marketing - its help to the existing users

 Why do you think so? ig blogs help land users on the page - from related topics to the usage of the product.