🐱👤 What should a Product Hunt launch draft look like?
I’d love to share a few things I figured out while preparing our Product Hunt launch - and I'd love for experienced makers and hunters to add their own advice.
Here’s what I learned:
🎥 Cover video
If possible, include real people even briefly. Seeing the makers behind a product can create more trust and connection.
If you don't have people in the video, try to make it feel natural and real rather than simply showing product screenshots.
And if possible, choose a thumbnail where people can see a human face rather than just text or a UI screenshot.
🖼️ Media
Have at least 4-5 images showing your product, features, or use cases.
But don't overload them with text. Keep the copy short, clear, and big enough to understand quickly.
🏷️ Tagline
Keep it short - but make sure it communicates what your product actually does.
Not always easy, especially when you have a complex product =D
📝 Description
Be descriptive and clear. If your product gets featured, your PH page can also appear in search results.
Think about how someone discovering your product through Google or other search engines.
What would you add or change? What makes a great Product Hunt launch page in your experience?
Replies
Softorino 💻📲
On the cover video, one thing from making screen recordings for landing pages: leave the cursor's hesitation in. A take where the pointer overshoots a button and comes back reads as somebody using the thing, and the perfectly smooth take reads as a rehearsal.
RunEvr
@yelyzaveta_kibets Yes, I like seeing a real, live cursor too, when it feels like actual product use rather than just a polished presentation.
@yelyzaveta_kibets Those little imperfections make the recording feel way more natural like youre actually discovering the product rather than replaying a rehearsed script.
RunEvr
@yelyzaveta_kibets @alira_salu While recording ours, we tried to make it polished, but watching it back, the real experience made much more sense =)
@yelyzaveta_kibets Yeah that small cursor hesitation makes the recording feel much more real Those little imperfections are easy to miss but they definitely make a product demo feel less scripted
@yelyzaveta_kibets This is really helpful, especially as I’m preparing for my first Product Hunt launch. I’m also curious about the visual side of the launch draft, what kind of videos would you recommend including beyond a founder introduction? And how many screenshots do you think are ideal to showcase the product without making the page feel too crowded?
Would love to hear what worked well for you and what you’d recommend for a first-time launch.
minimalist phone: reduce your screentime
I also enjoy demo process – so you can partially be a part of the onboarding and demo testing.
RunEvr
@busmark_w_nika Yes, demos are great! We're working on ours now to create a better onboarding experience and presentations.
@busmark_w_nika Nice point. Will implement it during my launch.
I've been wondering a lot about this lately as we prepare our first launch. The video with the founders is the thing I was unsure about. Video content is working great on other sites and channels, so it makes sense that it works here too!
RunEvr
@you_x_you_i Yes, it definitely works, even if the maker appears only very briefly or simply shows themselves using the product.
Softorino 💻📲
@you_x_you_i The founder shot that works is the one where you're using the thing, hands on the keyboard, rather than talking to camera. The talking-head intro is the part people scrub past, and it sits in front of the bit you actually needed them to see.
RunEvr
@you_x_you_i @yelyzaveta_kibets yes, maybe the loom like video is the best approach.
The tagline advice is harder than it sounds. A short tagine can look clean but still leave people unsure what the product actually does. How do you balance clarity with making it memorable?
RunEvr
@advin_jadis Let's check it here =)
Our is Agentic project management environment for creatives .
Does it make sense? We spent so much time to it haha =D
@adana Haha, yes, it definitely makes sense! 😄 And I can see why you spent so much time on it.
“Agentic project management environment for creatives” clearly tells me what it is and who it’s for. I’m actually working on my own Product Hunt launch, so I’ve been obsessing over the tagline too 😂.
I’d love to know how you landed on this one. Did you test a few versions before settling on it?
Softorino 💻📲
@advin_jadis Memorable is what you get for free once it's clear, not a second thing you bolt on. The test I use: cover the product name, read the line to someone who does the job, and if they can't tell you what they would open it to do, swap an adjective for the object they touch.
RunEvr
@yelyzaveta_kibets Great test ! =) Thanks