How do you follow up on commitments after a weekly sales meeting?

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When I managed sales teams, weekly reviews could easily become a round of numbers followed by “we need to do better next week.”

The harder part was agreeing on useful actions, providing coaching and following up while dealing with everything else during the week.

For founders managing their first sales hires and experienced sales managers alike, how do you keep those commitments visible between meetings?

Do you use your CRM, a shared document or a separate coaching tracker? What has actually stuck with your team?

For context, I’m building Pulse around this problem, so I’m interested in learning how others handle it today.

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One of my clients runs Zoom info sessions and puts every attendee on a kanban board as a card, then follows up with each one until the card moves. That follow-up is a big part of why the project brings in over $60k a month. Nothing fancy. Simple tools work really well when the team actually uses them every week.