$270,000 sales in just 23 days 😇
Most people talk about don't sell your app with lifetime deal. But let me talk about "Oskar Moen" today who raised $270,000 in just 23 days.
Honestly, no one talk about how to get investment to grow SaaS. Without investment or liquid money its really tough to build SaaS, market that and get users on that. So how you will build or improve your SaaS? So for this kind of situation Founder should sell product as a lifetime deal. Then they can get huge amount of money for their next step. They can invest that on team, marketing and planning.
Get back to Oskar Moen, I salute to this guy 🫡. He launched Sendpilot on appsumo recently. And noticed in just 23 days he raised $270,000 and thats insane 🙌. I checked his message on appsumo slack channel how he did this.
Here is that:
1. When a user bought deal from appsumo he asked for a review.
2. When a user asked questions or need support he answered that in just 2 mins avg.
3. After support he mentioned about reviews.
Mainly, he clearly focused on user satisfaction and then review from users.
So why it works?
1. Appsumo clearly mentioned that if 1 tool will get more sales, more positive reviews then appsumo will run single ads for that tool.
2. Appsumo send dedicated mail for Sendpilot
3. Appsumo send top 9 deals mail where Sendpilot mentioned
4. Appsumo send top of the weeks mail where Sendpilot mentioned
Overall, as Sendpilot get more sales, more positive reviews, Appsumo did their best for this tool as well. So instantly they hit that amount.
I recently launched our app on appsumo as well, you are curious here is that: https://appsumo.com/products/slashitapp/



Replies
Velocity: AI User testing
Incredible sales, a reminder that we should be better at asking for reviews.
That is a compelling case for lifetime deals done right. The conventional wisdom against LTDs is about support burden and churn risk, but $270k in 23 days with good activation is hard to argue with.
Oskar's key move sounds like he treated LTD buyers as brand ambassadors rather than just a revenue event. That changes the calculus entirely.
We are debating similar questions for Hello Aria (AI assistant launching on PH April 10th). We are going with a flat subscription rather than LTD, but the core lesson holds: your first 500 users set the culture of your product community. Generous onboarding and making them feel invested pays off long after the initial sale.
What was the activation rate like? Did most LTD buyers actually use the product after purchase?