Snap Art - Snap's augmented reality platform

Snapchat is really bad at making things that are hard to copy. Someone could literally make an AR/geo-located "art gallery" tomorrow using ARKit and ARCore, roll it out to more people and have a faster roll out than Snapchat will with installations. As for the idea itself, I don't really get how this helps Snapchat beyond being "neat" little easter egg for a few minutes like their filters are. Snapchat as a product seems to be getting more and more trite and vapid with every new release they come up with.

I love that it is localized AR, but I wonder if the orientation/lighting are synchronized between multiple users - or as Koons says "thousands". That would be really impressive.

can't wait for #brands to get a hold of this.....

Not seeing any mention of when they're opening this up to advertisers? Has there been any word on this? Tiny critique from a NYer - example showing this @ Sheep's Meadow, but map is showing that it's located at Bethesda Fountain Is there that large of a radius where these can be viewed?

This is an interesting application and the video shows an obvious shift towards using our phones to explore our world!

Pretty clearly an experiment to prepare for branded experiences, looking forward to their Cimagine Media acquisition coming into play. AR marketing is a massive opportunity, and most of their moves seem to be leading in that direction (Zelnly, Placed, etc). Just need to get people closer toward opening Snap without a specific creation in mind, and instead being in a "discovery" frame of mind.

I actually thought that this was a great concept! And then it gets vandalised :/ https://www.nytimes.com/2017/10/...

Very interesting idea but i still like to at art pieces in real life.

Really inovative! Love the concept!