Sticky: Insight and Audit - See and feel through your users' eyes

Thanks @makanikai for the post! Our team has put a huge amount of effort into creating a new visual optimization platform and we would love to get everyone's thoughts on how to make it even better. We have a bunch of example optimizations once you log in and a 50% off code: PRODUCTHUNT50 if you want to sign up and try it on your own site, images, ads, etc! All the previous generation measurement products for the web/apps rely on clicks, seo or link data, which are just a sliver of the actual experience people really have and is no longer a good prediction of if people will engage, care, re-share and succeed with what you are doing. Our system allows you to measure what people actually see (eye tracking), emote (facial coding), believe (micro-survey) and interact with (full page deconstructions) all with just a few clicks - on real people (who opt in). If they don't see it, or they see it, but don't read enough of the words, your message will fail. If it is a viral video, except no one laughs/responds, it won't be shared. Our goal is to give you this experience data within minutes or hours of you trying out a new improvement in your digital message. The platform is super easy to use and our first users have been optimizing like crazy with it. Please send back your thoughts and questions!

@makanikai Here is a simple example of people's path of attention across an image. Websites get way more complex, and many times, key elements are missed.

The funniest one is that waaaay down the page people are just skimming until they come to Homer Simpson... barely looking at the lower products and then they stare at it and actually read that title. We should have used him as our icon for launch! #doh #thesimpsonsrock @rrhoover @eriktorenberg @nikkielizdemere @andreasklinger

@hcl337 @rrhoover @eriktorenberg @nikkielizdemere @andreasklinger thats great #doh

@hcl337 @rrhoover @eriktorenberg @nikkielizdemere @andreasklinger haha that's great!

@hcl337 @rrhoover @eriktorenberg @nikkielizdemere @andreasklinger Dude! One hour to get that. That is awesome!

@hcl337 tomorrow, every thumbnail is Homer #doh

@jeantemplin No problem!

@jeantemplin Can you give us a real world example of how this goes beyond what the current tools do ? (like Optimizely, Google Analytics, Hotjar, UserTesting, etc)

@makanikai Procter & Gamble #P&G saved $1.2M on a $5M ad buy. By simply running their ad placements through our platform, they were able to decide what to buy based on what users actually see.

@makanikai Our Sign Up Rate increased 90% in the last 6 weeks as we used our platform to continually optimize the Sticky site. The seen map, order seen and length of gaze help me and understand why people were NOT clicking on the Sign Up Button. #Sticky

@jeantemplin @makanikai Here is a link to our last test on the landing page for Sticky.ad. We have gone through this iteration many time to identify which elements people read and don't read, why they do it, what they take away from the site, etc. Seen Path for http://sticky.ad today: Seen Path for Warby Parker (Example in the app to check out!): https://app.sticky.ad/#/experime...

@hcl337 IN!!! Would love some free credits to try it out, thank you!

@hcl337 I'd like some credits to try out the product, please!!

@alexufgator @luckiesharms Free credits inbound!

@hcl337 Would love to try in on https://www.openlistings.com/!

@hcl337 I'd like to try!

@lsgraef Thanks!

@techno Crazyegg and the others simply measure clicks and mouse movement. While that is helpful, if you take our website as an example (Image in these comments showing the path people engage), all we would know is that some percent of people clicked the "Get Started" button and the rest would be invisible. And, given a few percent click rate, we would need multiple days to understand if there is a difference between iterations. Using our tool, we tuned the length of our message, which images, etc to focus people's attention specifically on the message, call to action then product hunt paragraph. Therefore, we have an awesome image of the person on the right side, but didn't use video or other complex images that people looked at for a long time as those would take away the precious initial seconds before the average person bounces. You can check out the examples in the site. This is a good one to look at: https://app.sticky.ad/#/experime...

@techno If you make an account and ping back, I will gift you credits to try it out!

Thanks @alexufgator! 1. Our platform lets you tag the outline of the key areas of your website or images when you set up the experience. When you do, you set the number of words in each one. 2. With eye tracking, the system calculates how many seconds each person spends in the area. 3. In english people read 4-5 words per second. Therefore, if people are in an area for 2 seconds, the maximum words they will read is around 10, so having 25 words (we see it a lot!) would not be efficient and having only 2-3 words is wasting time where people want to engage. Check out this example of #optimizely and how many words people read of the message. Theirs is the right length. They have 10 words in their message and people read it for 2.1 seconds, which is almost perfect. https://app.sticky.ad/#/experime... Here is an example of a site where people read so much text they don't see the call to action until 8.5 seconds in, and most people would bounce before it, so only 35% of people even get there. https://app.sticky.ad/#/experime... (Just make a free account for the links above) Many times an image or text will take up way too much engagement and hurt the other elements of the page.

@katiyarabhishek Tell us what you would like to test with our platform

@hanslee @jeantemplin Have you done this and if so any cool insights?

@bholber @hanslee @jeantemplin Check out these two email optimization examples on the app: - https://app.sticky.ad/#/experime... - https://app.sticky.ad/#/experime... Below is an example from BestBuy. It takes people more than 3 seconds to see the CTA and even though people read text, they don't look at the actual product shots which are being highlighted. The data we have says that there is a 70% correlation between a product shot being seen by the audience and being clicked on more, so it is a really important optimization for email.

@bholber @hanslee @jeantemplin Here are the templates you can drag and drop your content in to. There is also a custom editor which lets you measure the visual engagement of anything you can show digitally.

@robynexton Definitely! All you have to do is type in the URL of your landing page and then select the type of people you want to see it. Above is an example of our launch page which was made with Square Space. It directly integrates.