Ryan Holiday

The Obstacle Is the Way - A method for excellence in any and all situations

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Ryan Holiday
Looking forward to talking to everyone in a few hours. I love Product Hunt books and have been putting up submissions fairly regularly. For anyone who wants some other reading recommendations, I have a monthly list I do here http://ryanholiday.net/reading-n... and a list of 'books to base your life on' here http://ryanholiday.net/reading-l...
Erik Torenberg
@ryanholiday definitely subscribe to this. i have for years and have found lots of great reads from it.
Eliot Peper
@eriktorenberg @ryanholiday same, make sure to check it out.
Harry Stebbings
Ryan, such a huge fan. I am 18 and your work is such an inspiration to the young generation! So, what was the hardest part about entering the workforce much younger than your peer group and what one moment would you say was the defining moment of your career?
Kiki Schirr
@harrystebbings holy shit, Harry, you're only 18? What will you being doing at 22, then? Taking over the world? :P
Ryan Holiday
@harrystebbings The hardest part is not other people, it's you. There's a reason that young people are typically made to wait and not put into major positions of responsibility. We don't know enough yet, we haven't been fully tested, it can go to our heads, we might be sensitive or not in control of our emotions, etc etc The reality is that these stereotypes are not totally untrue. We do have those weaknesses. The hardest part about being trusted earlier than other people is that battle against the sense. It's proving that you really were worth it and that you are different. It means putting up with bullshit. It means not doing the things you'd maybe like to do or naturally would do. It's that whole "be twice as good" thing. Not everyone is capable of it, but that's what it takes.
Eliot Peper
1. What is the most misunderstood part of stoicism? 2. Why are books important to the world? How has your love of reading shaped your life?
Ryan Holiday
@eliotpeper You know the word Epicurean? How we think it means a glutton for pleasure. A quick definition from Wikipedia is actually "Epicurus believed that what he called "pleasure" is the greatest good, but the way to attain such pleasure is to live modestly and to gain knowledge of the workings of the world and the limits of one's desires." Stoicism is misunderstood to an equal degree. It's supposedly a philosophy of fatalistic resignation and an appetite for pain. In reality, it is a formula for resilience and optimism and strength. It's a set of ethics that guide you towards the good life in a world that is unpredictable and often unforgiving. That's all. In terms of why books are important...I hate this question. It seems silly how often people ask me to make a positive use case for books, as though in all of human history there was some other thing more responsible for success, brilliance, creativity, progress, wisdom and relief.
Esteban Aravena
Hi @ryanholiday Q: Besides all the growth hacking and writing, what do you for fun? What do you do to relax and balance everything?
Ryan Holiday
@esbvn I wish I could upload a picture but the view behind my computer monitor is a farm with a lake and I can watch my pet goats prance around. For lunch, I cooked myself a steak and read on the porch. When this AMA is over, I am going to go fishing with a friend that's come over. I might do some target shooting too. I feel very fortunate to have a little slice of the American Dream here in Texas.
Esteban Aravena
@ryanholiday awesome!
Kiki Schirr
Confession: I pirated Growth Hackers --but then I got so much value out of it that I felt guilty and bought it on Kindle. Since then I've legitimately purchased your other books (though I forced myself to stop reading "Trust Me I'm Lying" half way through because I was coming up with seriously devious plots as a side effect!) I have to say that "The Obstacle is the Way" is my favorite of your books, but I see it as a bit of a change in direction for you. What inspired you to write it? Did your time with Robert Greene play a part in your motivation? Thanks (and sorry)!
Ryan Holiday
@kikischirr I don't want to say I don't care about piracy but my theory is, if you make good stuff people will eventually buy it. So don't worry about it. In any case, TOITW was much less of a 'departure' than people thing. The first book offer I ever got was for a book about stoic philosophy but I passed on it because I wasn't ready (to be honest, I thought I was but Robert Greene astutely advised otherwise). I actually sold Obstacle immediately after TMIL came out. But then the idea for Growth Hacker came up and the book was released first. Really though the book was inspired by the fact that stoicism changed my life since I'd been introduced to it at 19 and I really really wanted to share it with people. Robert Greene is right when he identifies stories as being the best way to communicate an idea to people.
Kiki Schirr
@ryanholiday That's really interesting! Thanks for clarifying the timeline. I'm glad you and Robert Greene are still in touch--will there ever be another collaboration? One where both your names are on the cover?
Ryan Holiday
@kikischirr I would be obviously very honored and flattered if that ever happened. It'd be fun to talk about American Apparel some day. Really though, I'm plenty happy helping him however I can. I would be his research assistant again in two seconds if I had the time and if he would have me. Though my wife would probably kill me. It was just such an amazing opportunity to be directed to read these things and to be accountable to such a incisive, brilliant person. Half the things I'm proud of in TOITW are basically leftover scraps from research I did for assignments he gave me.
Waytao Shing
Lots of people say to young writers - write a lot - write as often as you can. But what additional insight or advice can you give to young writers on producing better content.
Ryan Holiday
@waytao Oh this one is easy. "Write more" is terrible advice. DO MORE is much better. As in, go live and do interesting things. Whatever you end up writing, it will be better for it. That's partially why I turned down the first book offer I got (see story in another comment). I talked about this a little in Neil Strauss' AMA last week. But one of my new favorite novels is James Salter's The Hunters. Why was he able to write it? Because he was a fighter pilot before he became a writer. How cool is that? Be a fighter pilot, then write books. Don't get an MFA.
Ignacio Alonso
Hi @ryanholiday big fan of your work: 1. What would you recommend to not forget to apply the stoicism principles of the book in everyday life (it's hard to remember to focus, take action and consider my will when a lot is going on) ? 2. How did you manage to learn what was needed for you to get the American Apparel job at such a young age and how did you choose what to focus on to get more results in your education?
Ryan Holiday
@allnacho This passage from Marcus Aurelius is pretty damn good. "“When you wake up in the morning, tell yourself: the people I deal with today will be meddling, ungrateful, arrogant, dishonest, jealous and surly. They are like this because they can't tell good from evil. But I have seen the beauty of good, and the ugliness of evil, and have recognized that the wrongdoer has a nature related to my own - not of the same blood and birth, but the same mind, and possessing a share of the divine. And so none of them can hurt me. No one can implicate me in ugliness. Nor can I feel angry at my relative, or hate him. We were born to work together like feet, hands and eyes, like the two rows of teeth, upper and lower. To obstruct each other is unnatural. To feel anger at someone, to turn your back on him: these are unnatural.” In terms of AA, for me it was all about connections. Robert Greene was on the board. He got me an entry level position with the CEO and then I helped create my own job there.
Erik Torenberg
My pleasure to introduce Ryan Holiday for a Product Hunt AMA today at noon! (Ask questions in advance...:) For those who don't already know him, here's a quick bio: Ryan Holiday is an author of three books, including Growth Hacker Marketing, and he’s an Editor at Large at the New York Observer. He dropped out of college at 19 to become director of marketing of American Apparel, and has since advised writer and artist clients such as Robert Greene, Tucker Max, and Tim Ferriss and many more. We're grateful to Ryan's for giving great feedback and recommendations to Product Hunt Books. For more, check out Ryan on the Product Hunt Podcast: https://soundcloud.com/product-h...
Mike Coutermarsh
hey! @ryanholiday, just bought the book :). q. Seems like you're crazy PRODUCTIVE. Are there things you do everyday that helps you to maintain energy, focus?
Ryan Holiday
@mscccc Exercise. It's one of the most important and meditative things anyone can do.
Erik Torenberg
Who is the most innovative media company right now and why? (can name more than one)
Ryan Holiday
@eriktorenberg I think the honest answer is probably Gawker. It's just a shame they use their powers mostly for bad. I'm also impressed with Netflix and YouTube. I think they're the next two powerhouse companies.
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