The Landing Page Analyzer by Unbounce - A free tool that instantly grades your landing pages

Hi Tejaswi, Sorry that it didn't at first appear as useful as you'd hoped. If I may address a few of your comments. I think we'd all agree that things like target persona, product features etc. are critical to conveying a value proposition effectively. Where this tool aims to help is by providing industry specific recommendations based on an analysis of thousands of other landing pages in your vertical. The idea is that we can show you what’s worked for others and what hasn’t, so you can make an informed decision on how to adjust the content of your page to improve its conversion rate. We also designed the Analyzer to serve as a solid gut check in some critical areas that tend to affect the majority of landing page conversion rates. Regarding the AI portion of the report, if you chose the industry you are in, and your conversion rate on the form, it compares your performance to those in our analysis of 70 million interactions with 65,000 Unbounce landing pages. The section where you see “Focusing Your Visitor's Attention — needs attention” in your results snapshot, that means we have some important recommendations to offer you. All you have to do is click the arrow below your results snapshot to see your comprehensive list of recommendations. That part bases some of its analysis on the concept of Attention Ratio, whereby for the most part a highly effective landing page will have a single CTA and no external links. So it counts the number of links you have above the fold and as a whole. Your ideal Attention Ratio is 1:1, but might be 10:1 or 40:1 depending on how many links you have. With regards to page speed, what we did there to make it actionable (again if you expand that portion of the report) is to show the size of your images, and how much smaller they could be if compressed, and it also provides direct links to download those optimized images. Pretty cool really! Does all of that make sense? Happy to answer any further questions. Cheers, Oli

@Tejaswi R :Uuuh and and your 'old' company collects no leads with their analyzer? Sorry, can't take your review seriously

+1 to what @ oligardner said! This tool has been six months in the making and we’re delighted that it’s finally out in the wild! We want this to be a valuable tool to help anyone running marketing campaigns. So, Product Hunters, we’d love to hear your honest feedback so we can keep improving - what else do you want to know about your landing page - what kind of feedback are we missing? Is there anything that you do or don’t like? Also, I know some users have come across some bugs. I’m actively pushing fixes so thanks to everyone pointing them out. Please feel free to comment here or message me with any you find. Thanks in advance for your feedback. If you have any questions on the tool I’d be happy to answer.

@oligardner solid work, Oli!

@vytasbu Hi! If I can address your comment, the reason the form is pretty long is that we take the details you enter to make the report specific to you. For example, if it has a form, we provide different feedback compared to if it doesn't. For traffic sources, we use that to look at things like the keywords on your page (if you check organic), message match with keywords your ad might have. And one of the coolest parts, is if you choose your industry, and enter your conversion rate, we compare it to tens of thousands of Unbounce pages to see where it stacks up with regards to our industry benchmark report. Does that make some sense?

@vytasbu Yes, but how much Invison vs Unbounce grabbed in $$$. They need to be good at this stage.

@vytasbu @dainiskanopa I too was put off by the length of the form and the nature of the questions.

Hi Mick, Thanks for the feedback! From a research (and personal) perspective, I'd love to know which questions gave you reason to pause and feel that way? And if I may, what did you think you would have received if you'd submitted the form? << My hope being to learn and make the experience of using the analyzer better for all.

Thanks so much for the kind words and support @Finge, it was great to have your feedback pre-launch! And I agree completely regarding your comment on optimization - this tool is designed to help, but not replace the human touch.

@tejazz89 Hi Tejaswi, I added an extended reply to your review above. I'd love for you to check it out and let me know if you have any more questions.

Hi Sri! Did you enter some keywords/phrases in the form when you launch the analyzer? If you do it will hunt for those on the page when scoring it.

Thanks so much for the comment and support @joshsoftorino! Oli is flying at the moment but he'll be delighted to see this. If you have any feedback on the analyzer we are all ears :)

Thanks so much for being an early supporter - especially for uncovering those bugs :) - and for the kind words @brian_davidson. Great to hear about the lift! Agreed we haven't quite nailed how we try to explore message match - something we're going to address in v2. Thanks again.