The Landing Page Analyzer by Unbounce - A free tool that instantly grades your landing pages
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The Landing Page Analyzer is a free tool that grades the performance of your landing page and gives you personalized tactics to increase its conversion rate, all in a matter of seconds!
Replies
Nice tool. Might be interesting if it could access my Google Analytics account and provide hard comparison data on Industry Performance.
Pros:Very simple to use; easily understood recommendations and it's free!
Cons:Industry Performance is arbitrary
Clearbit
This analyzer tool basically takes GA's recommendations and make it easy to pinpoint weaknesses and strengths with your current landing pages. CHECK IT OUT!
Pros:Fast, Actionable & Very Insightful
Cons:I want more tools like this!
Unbounce
Affinity
Unbounce
Unbounce
Clearbit
Clearbit
Clearbit
I'm so excited this tool is finally live! I run PPC campaigns for large Enterprises, which means I'm often limited by what an in-house dev team can or can't do - not to mention brand managers who don't want to eliminate low-performance website elements from small, ppc-only landing pages. This tool helps evaluate the page with a third-party voice and gives the reasons behind some of the scores and recommendations. It just launched and I already shared it with my biggest client. I am using this tool from now on!
Pros:Simplicity. This tool makes clear where attention is needed for teams that may not embrace design thinking.
Cons:Scale. If I make a batch of lps for a campaign - say 20, one for each market, I may use templates but still need specific elements.
Clearbit
Really impressed with first impressions on the tool. Very difficult to build a framework that can be (successfully) applied across a broad range of different types of landing pages with such consistent and still providing pertinent advice.
I'd love to see the 'Trust and Security' section being added to and expanded on. Even simple things like checking if a privacy statement is present would help nudge many users in the right direction (with GDPR on the horizon very relevant for many users).
I'd also love to see some accessibility checks being added to the mix of the feedback. Whether that's in terms of quick visibility (min pixel size) and contrast checks (font colour vs background for legibility) or focused on the more technical (e.g. use of ARIA annotations).
The initial list of input requirements is a tad off putting at first glance. Though once the feedback is received it becomes quite clear why most of it was needed. Personally I'd have liked seeing a little guidance or super subtle hint on the 'why' I was being asked for some of the elements as a first time user. Though once the first run is done that would have little ongoing impact. Input guidance on the 'conversion rate' (5 vs 5% vs five percent) might help some too, though you'd imagine most would figure that out.
For the few seconds it takes to push a page through and review the results I can imagine it saving an awful lot of heartache (and revenue)!
Pros:Fantastic design, really easy to use, nice balance struck between quick overview (% scores) and detail (actual metrics)
Cons:Trust and Security a little lacking
This helped me determine what could be fixed on my page for better performance. The recommendations were very actionable and I'll be going to fix them now!
Pros:Asked specific questions about my page and the traffic used to get there to give more relevant recommendations.
Cons:None so far.
when I chose Higher Education industry and 9.32% conversion rate, when I submitted it it said that I had to choose an industry and conversion rate.......something wrong - once I changed the industry to travel it went through. But obviously that's the wrong industry.
--------UPDATE FIXED--------------
Pros:Good concept
Cons:[FIXED] Couldn't use it due to validation error
Clearbit
Clearbit
Daily Insight
Clearbit