Oli Gardner

The Landing Page Analyzer by Unbounce - A free tool that instantly grades your landing pages

The Landing Page Analyzer is a free tool that grades the performance of your landing page and gives you personalized tactics to increase its conversion rate, all in a matter of seconds!

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Phil Nottingham

Love the grading system, and it's a simple way to highlight major problems, such as page speed and a lack of necessary taggin.g

Pros:

It's clever, and potentially will save a bunch of time and internal debates

Cons:

potentially the advice is a bit generic and could lead you astray

Brian H
Thanks for taking the time to review and for the kind words @philnottingham - really appreciate it. Agreed regarding your con - it's important that people don't replace their optimization procedure with this tool but rather let it support it. Thanks again :)
Lexi St. Laurent

Seems like a nifty tool. Obviously it's not a totally custom analysis of your landing page (nor should it be, for free) but I was able to gain some actionable insights, specifically on copy and words to swap. I work with clients who have never measured a conversion rate previously, and I'd love this tool to be not so dependent on an existing conversion rate in order to provide a nice before-and-after breakdown of how the adjustments that were made impacted their campaign. All in all, for a brand new tool, I gathered some good insight and alternative ways to explain why the updates I made to pages impacted the performance of the campaign. I don't use it for the score alone, but more for the detailed breakdown.

FWIW, entering a conversion rate of 0 still allows you to get an analysis, just without the industry comparison.

Pros:

Clear explanations, actionable insights, easy to use

Cons:

Didn't recognize social proof on page, dependent on conversion rate

Sunir Shah
This will save a lot of time when analyzing client landing pages for opportunities. Nice!
Oli Gardner
@sunir That's really validating to hear. Thanks Sunir! Quick question for you, if I may? Which elements of your process would be enhanced/reduced/replaced by having access to this type of info?
A T E L I E R I

Very good food for thought and motivation to make adjustments where something might have been overlooked.

Pros:

Great analysis and detailed recommendations. Easy and fun to digest.

Cons:

Missed social proof which brought score down.

David Ayala Gil

Our time is the most important asset we have. Therefore, any tool that can save us time, welcome it. The interesting thing about this tool is that it analyzes important aspects of our landings such as speed, if it is adapted to mobile, design, SEO and security and also guides us in what we are failing. In addition, what I liked the most, are the advice on how to solve these problems and all the information that provides you in this regard. My congratulations for the tool.

Pros:

Ease of use and lots of information about the problems

Cons:

Nothing

Mery Elvis

The tool show me my CTR and the areas that I need to improve

Pros:

The topics analysis

Cons:

Nothing

Lee Hargadon

I can't wait to learn more about this.

Pros:

Very useful idea , I am a big fan of this.

Cons:

No negatives.

Raul Tiru
Amazing tool. Really looking forward to seeing it become even better. Well done, Oli & team.
Josh Hill
Our designer liked your instrument, thank you in advance.
Grizella Sotong
The page itself is a lead-generation info-sucking page. More trustworthy to simply use PageSpeed Insights or Lighthouse.