48 HOURS AFTER LAUNCHING OKIELA

48 hours after launching Okiela, I had to admit something uncomfortable:
the infra was fine, but the experience wasn’t honest enough.

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I’m a solo, non‑coding founder. So I sat down with logs, analytics and a notebook and asked:
“If a real Shopify founder lands here today, what exactly do they see, screen by screen?”

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A few things became obvious:
- Traffic was okay (close to 200 visitors, mostly Vietnam + US). Testimonials and blog posts were getting real views.
- The Golden Path on paper – landing → auth → first‑run dashboard → upload/demo → KPIs/AI → upgrade – was not what people were actually living.
- The worst part: a couple of users tried to pay several times, and checkout quietly failed because of my billing config.

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*What I’ve done in the last 48h:
- Turned Stage 1 into a single, explicit Golden Path and treated everything else as legacy.
- Hid / redirected routes that weren’t ready, instead of hoping nobody would click them.
- Tightened billing: better error handling, real end‑to‑end tests instead of “it works on one click in staging”.
- Left Apple Login visible in the UI but decided not to fully enable it until later phases when there’s budget and volume to test it properly.

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I'm non-code, but I can still be ruthless about:
- what the logs are telling me,
- where real users drop off,
- and how quickly I own the mistakes.

Over the next couple of weeks I’ll keep hardening this Golden Path and sharing the progress openly.

If you run an ecommerce brand and want to see what Okiela looks like while it’s still being sharpened (not just the polished marketing page), my inbox is open: daint@okiela.io

https://okiela.io

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