How do you choose your product's name?

From my experience, makers usually obsess over visuals: the colors, the logo, the layout.

You might work so hard on building a cool product and ensuring your website or app is as user-friendly as possible that, sometimes, you may forget to take a closer look at the name of your product.

That's the thing people will say out loud all the time (hopefully), so it must be cool.

That means it must be:

• clear (your user shouldn’t need a dictionary);

• memorable (easy to repeat without butchering the pronunciation);

• unique (ideally not shared with other tens of AI-powered apps).

If you choose a bad name, it can confuse others, get lost in feeds, and be very difficult to get into people's minds.

Here are a few simple tips we usually give to makers:

1. Match the vibe
Always start from this: understand your product's personality (is it serious, playful, bold, or technical?) and make sure your name reflects it.
Don’t name your cybersecurity tool “Bubbly” (unless that’s the whole point).

2. Copying is never an option
Look at what others do and go the opposite way.

No more random vowels removed.

No more “ly,” “ify,” or “ster” slapped onto generic words.
If your name looks like 14 other apps, go back to tip number 1 and start again.

3. Say it out loud

If it feels weird to pronounce, it’ll feel even weirder to share.
Your name should sound like something people want to talk about.

Pro tip: Avoid repeating it hundreds of times in a row (every word starts sounding stupid after some time).

4. Test it in different sentences
“My company uses [product name].”
“Our customers love [product name].”
“[product name] just launched on Product Hunt.”

Try imagining how people could use your product's name in real-life scenarios and how that sounds.
If it feels clunky, they probably won’t adopt it.

5. Check for unwanted associations
Seems kind of obvious, but it's very important.

Google it. Urban Dictionary it.
Make sure your name isn’t already famous for… questionable reasons (yep, we've seen this happen too).

This is especially true if you're not a native English speaker and decide to use some "unconventional" English words you've found somewhere.

Please check...really.

Picking a name isn’t easy, but it's more important than you might think.

And if you need help finding that name (you know, the one that feels right and stands out), our team is happy to give a hand! We’ve named more things than we can publicly admit.