The "Service-to-SaaS" pipeline: Who else is scratching their own itch?

I ran a marketing agency for 10 years before writing a single line of code for Octonex. I built this tool because I needed it to manage my own clients. I didn't plan to sell it initially.

Transitioning from "Service Mindset" (custom solutions for everyone) to "Product Mindset" (standardized features) was the hardest part.

Who else here started their product as an internal agency tool? What was the biggest challenge in making it public? 🚀