What I learned after reading 5,000 TikTok comments for market research (as an intern)
Hi guys,
I'm currently an intern trying to learn how builders and marketers find real user insights.
A few weeks ago I tried doing "market research" the way people often recommend:
Go to TikTok, find posts related to a niche, and read the comments.
At first it sounded simple.
But after doing it for a few hours… I realized something.
TikTok comments are actually a goldmine of market signals:
people complaining about products
people asking for missing features
people describing problems they want solved
people comparing alternatives
The problem is: there are hundreds or thousands of comments on a single post.
So I ended up doing something pretty ridiculous…
I spent an entire evening scrolling through comments and writing notes like:
"people hate this feature"
"people keep asking for this"
"this problem appears again and again"
After a while I thought:
Why am I doing this manually?
So as a small side experiment, I started building a browser extension that:
Takes the comments from a TikTok post
Analyzes them
Turns them into simple market insights like:
common complaints
repeated problems
potential product ideas
The goal is simple:
Instead of reading 500+ comments, you can quickly see what the crowd is actually saying.
Right now it's still an early project I'm building while learning.
I'm planning to release the first version soon on the Chrome Store.
If you're curious about the idea or want to try it when it's ready, you can join the waitlist here:
I'm also very open to feedback because I'm still figuring out:
Is TikTok comment research actually useful for builders?
What insights would be the most valuable?
Would love to hear what you think.
Thanks for reading 🙌
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