Michal Baloun

Why we built Margly — and what most e-shop owners get wrong about profit

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Most e-shop owners know their revenue. Very few know their actual margin.

After deducting product costs, shipping, returns, ad spend, and operations — the number that's left is often a surprise. Sometimes a painful one.

We built Margly because we kept seeing the same pattern: smart, hardworking e-shop owners making decisions based on revenue, while their real profitability was hiding in a spreadsheet nobody had time to update.

Margly connects all of this automatically — orders, costs, ad performance, carrier fees — and instead of just showing a dashboard, it tells you in plain language what to do next.

A few things we'd love to hear from you:

  • What's your biggest blind spot when it comes to e-shop profitability?

  • Do you track margins per product, or just overall?

  • What tool or method are you currently using?

Happy to answer any questions about how Margly works or what's coming next. 🚀

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