Don’t search for investors when fundraising.

🚀 Road to 1,000,000 #Votap users — Day 52 | Current: 1257

Don’t search for investors when fundraising.

When we started fundraising for Votap, the obvious step was to look up VC firms.

Their websites say things like:

→ “we invest in early stage”

→ “sector agnostic”

→ “backing bold founders”

But when you actually reach out…

Sometimes they reply they don’t invest in your category.

So I started doing something different.

Instead of searching for investors, I started searching for recent funding rounds of startups similar to ours.

Platforms like Crunchbase make this easy.

You filter for:

→ stage (pre-seed / seed)

→ location

→ industry

→ similar startups

Then you open the actual deals that happened.

Inside those deals you can see:

→ VC firms

→ angel investors

→ syndicates

→ people who actually invested in similar companies

Not people who say they might.

For the initial push of fundraising, this has been way more useful.

Download Votap from the App Store if you want to follow along!

More tomorrow.